A Brazilian Fancy Black Toilet Paper Infuriates Black Community

    Advertisement for black toilet paper.

    A Brazilian manufacturer has been blasted for appropriating the black empowerment slogan – “Black is beautiful” – to promote a brand of luxury toilet paper while using a white actress to promote the product.

    The Personal VIP Black toilet paper, the first black personal wipes marketed in the country according to producer Santher, was launched this week, with images of redhead Marina Ruy Barbosa, naked but wrapped in thick black paper roll, accompanied by the three word tag line.

    “Black is beautiful” was a movement and a motto that surfaced in the United States in the 1960s to encourage black Americans to take more pride in the distinctive features of their appearances, and is still firmly associated with African Americans.

    “To use this slogan to talk about toilet paper is literally saying to our face that they are shitting on us, our fight against racism and our fight to improve our self-esteem,” said black activist Daniela Gomes, as cited by the Root website.

    “If you type ‘Black is Beautiful’ ANYWHERE IN THE WORLD, you’ll find references to Angela Davis, Malcolm X, The Black Panthers, Fela Kuti, James Baldwin, Nina Simone,” writer Anderson Franca posted on his Facebook page.

    “But in Brazil if you type in #blackisbeautiful you are going to find ass paper. If this is not an explicit demonstration of racism and ethnic, criminal humiliation, I must have missed a class.”

    The ad agency representing Santher, which produces 155 thousand tons of disposable paper a year, initially wiped away any concerns.

    “Black is beautiful. The color has always been considered an icon of style and refinement,” said marketing manager Lucia Rezende, emphasizing that the company had absolutely no intention to stir any controversy.

    However, as the scandal gathered pace and the story was picked up by international media, the slogan was removed from promotional materials, with the company apologizing for the “eventual misleading association with the phrase adopted by the black movement, which we respect and admire.”

    The image of roll-wrapped Barbosa is, however, still prominently displayed on social media ads and videos.

    RT

    Tags:

    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Brazilians Special Kind of Blindness: They Can’t See They Are Racist

    University of Arizona anthropologist Jennifer Roth-Gordon spent 10 days in Brazil leading up to ...

    Brasil Terminal Portuário (BTP) at Alemoa, part of the Santos port complex

    Brazil President Celebrates End of Recession. Not So Fast, Say Economists

    President Michel Temer posted on his Twitter account celebrating the Gross Domestic Product (GDP) ...

    Lula dancing with fans - Ricardo Stuckert/Instituto Lula

    Lula Admits Courts Might Prevent Him from Becoming Brazilian President Again

    Former Brazilian president Luiz Inácio Lula da Silva told Reuters on Wednesday that his ...

    Corruption in Brazil

    Violence and Corruption: Double Challenge for a Prosperous Brazil

    The numbers from the IBGE (Brazilian Institute of Geography and Statistics) are impressive: Brazil ...

    Protesters burn buildings and fight the police in Brasília - José Cruz/ABr

    Responding to Pressure, Brazil President Removes Army from Capital

    Brazilian President Michel Temer has called troops back off the streets of Brasília following ...

    From the film Onã, CRUA (Coletivo de Rua)

    Brazil’s Genocide Project for Blacks: 70% of Those Murdered Are Black

    African-descendants in Brazil are 23.5 percent more likely to be killed than any other ...

    A Brazilian woman on her job

    Brazil President Softens Pension Reform Bill to Get Congress’s Approval

    A new version of Brazil’s unpopular pension reform bill presented this week would require ...