Nissan Sales in Brazil Grow 130% and Break Record

    Nissan Brazil's Tiida

    Nissan Brazil's Tiida Carmaker Nissan Brazil sold 9,770 vehicles in the first half of this year, growth of 130% over the same period last year. The total number of sales was record in Brazil for the car manufacturer, which has had a Brazilian base since 2002.

    The company's target is to sell 18,000 units on the Brazilian domestic market by the end of the year. With greater local passenger vehicle production, the objective is to reach the end of 2009 with 40,000 vehicles sold.

    Last year the company sold 11,883 units, double the volume sold in 2006. Among the factors contributing to this growth was the launch of three new models: Nissan Sentra, Tiida and the New Nissan Frontier.

    According to figures disclosed by the company, the Nissan Sentra was the model most sold by the company, representing 44% of total sales by Nissan Brazil last year, and 65% of the vehicles were sold in the automatic configuration. Regarding the Frontier pick-up truck, launched at the end of November 2007, the number of units sold exceeded 4,200.

    Among the carmaker's plans for sales increase on the domestic market is expansion of the network of dealers in the country, which is currently at 66 points of sale around the country. The target is to end the year with 80 points of sale and, by the end of 2009, to have reached 120. Nissan Brazil plans to release another two models next year.

    Nissan has been producing in Brazil since 2002, when the group started making the Frontier. Soon after that, they began production of the Xterra sport utilitarian, in São José dos Pinhais, in Paraná. Over the last six years, the organization has produced 49,881 units of the Frontier and, since 2003, 8,143 units of the Xterra.

    According to Brazil's National Association of Vehicle Manufacturers (Anfavea), the auto industry ended 2007 with 2.46 million units sold, which represented growth of 27.8% over 2006.

    Anba

    Tags:

    • Show Comments (2)

    • Bill

      Chump change
      For Nissan the Brazilian market is chump change. The reason for this is because an 18,000 cars/year base is small potatoes. It is good that the sales are growing, however I am sure that they wish it was a larger return. Nissan is making this move as a PR move.

    • Ric

      Datsun amazing growth statistic.

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Brazil’s Crowd Crooner

    Orlando Silva (1915”“1978) was Brazil’s greatest male singer during the radio era (and in ...

    Candombé ceremony in Brazil

    In Brazil You Dance to Play and You Dance to Pray

    There are few countries around the world in which dance takes a center stage ...

    Brazil Aims at Borders in Campaign Against Women Trafficking

    Brazil plans to begin mapping the scheme of female trafficking in dry border regions. ...

    Brazil’s Landless Lesson: the Bounty of the Land Is for All

    On May 17th, Brazilian news media reported that 50 people were injured as landless ...

    My Family Helped to Bring Football to Brazil

    It was the 25th birthday of a German, Johannes Minneman, which brought together the ...

    Brazilian model Nattan Pires

    Brazilian Nattan Pires: a New Star in the World Fashion Constellation

    In the competitive world of international fashion, the Brazilian model Nattan Pires has shown ...

    Siciliano bookstore

    Brazil’s Major Bookstore Chain Gobbles Up Competition

    Saraiva, a major Brazilian bookstore chain, has bought Siciliano, its competitor, for 60 million ...

    Three Ministers Take Brazilian Message to Davos

    Brazilian Foreign Minister, Celso Amorim, is in Davos at the World Economic Forum where ...

    Brazil Wants a Cultural Mercosur

    Brazil’s President in Office, José Alencar, said that the Mercosur integration should also contemplate ...

    There Won’t Be Hunger in Brazil in One Year, Says Lula’s Aide

    By the end of Brazilian President Luiz Inácio Lula da Silva’s mandate, no family ...