Brazil’s Underwear Uses Flower Power to Seduce the World

    Underwear by elegance

    Underwear by elegance Thirty percent of the annual production of one million items of lingerie made by Elegance, from Guaporé, in Rio Grande do Sul, in the South of Brazil is exported nowadays. Selling mainly to South America, Central America and Europe, the underwear brand plans to double its figures over the next five years.

    "We are already selling in over 1,000 multi-brand shops in Brazil and are investing in a strong marketing campaign. Participation in sector fairs, like the Lingerie Brazil Salon, allows us to expand our network of contacts and business both in the country and abroad," stated Eliane Magnan, the director at Elegance.

    "Attuned to the tendencies of the fashion world, Elegance translates the desires of the female soul into products that appreciate different kinds of bodies and styles," stated the executive. In the market for 15 years, Elegance counts on a modern industrial plant with monthly production of over 100,000 garments and generation of 150 direct jobs.

    According to the director, with each new season, many technological innovations arise in the creations and models. The color portfolio includes intense colors, further appreciating the brand's fashionable style, with bright lilac, turquoise blue and water green.

    The Summer 2009 season is strongly inspired on the pin ups of the 1950s, on the recovery of the romantic spirit of Flower Power of the 1970s, aligned with the Greek and contemporary art that is apparent on the embroidery and jewelry, which make the collections into objects of desire.

    Another release for the next season is the nightwear line, with pajamas and nightgowns with different fabrics and very feminine modeling. The cup support bras, launched last year, with five items, won another color, purple, for the season this year. The black and printed models in Poá are going to remain in production in the next season.

    Service

    Site: www.elegance.com.br
    Tel: (+ 55 54) 3443-1628

    Anba

    Tags:

    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Brazilian Firms to Stop Buying Goods Involving Slave Labor

    Brazil’s Pact for the Eradication of Slave Labor, announced yesterday, has already gathered 60 ...

    Brazil Has Already Exported Over US$ 1.2 Billion to Arabs in 2006

    Brazilian exports to the Arab countries have been growing every month. In March, shipments ...

    Brazil Mehmari’s Latest Release Dances Between Themes

    Pianist/composer/multi-instrumentalist André Mehmari has the rare distinction of being one of the most consistently ...

    Presidents Lula and Bachelet

    United South America Will Change World’s Power Balance, Says Brazil

    Brazilian President, Luiz Inácio Lula da Silva, upon inviting presidents of the South American ...

    WTO Ministers in Brazil Agree to Talk. But They Don’t Know When

    World Trade ministers meeting in Brazil have agreed that talks on a global pact ...

    Brazilian bishop Luiz Flávio Cappio

    Lula’s and Pope’s Emissaries Try to End Brazilian Bishop’s Hunger Strike

    The head of the Brazilian Secretariat of Institutional Relations, Minister Jaques Wagner, is on ...

    Brazil: Of Best-Sellers and Better Reads

    The crisis of literature is not only Brazilian. It is felt on the world ...

    Brazilian industry

    Forecast for Brazil: 4.5% GDP Growth with 4% Inflation

    The Gross Domestic Product (GDP) of Brazil should grow 4.5% this year in comparison ...

    March of Brazilian Blacks Demands Adoption of Racial Quotas in College

    Approximately 5,000 representatives of the Brazilian black movement from various states around the country, ...