Brazil’s Dog Perfume Maker’s Dream: To Conquer Paris

    Pet Passion Eau de Parfum Désir

    Pet Passion Eau de Parfum Désir Brazil's Pet Passion, a maker of perfumes for dogs and cats, has ambitious plans. It wants to export to Europe, preferably beginning with the land of perfume: France. "If we manage to export to the French, then we will gain the necessary status to sell in any market, including Dubai," says the director and partner at the brand, Émerson Wan.

    The businessman, who is also a chemist, has just returned from a two-week trip to France. In Paris, he researched new essences, visited pet shops and factories that make perfumes for animals in the south of the country.

    "I was very glad, because our perfume has a superior packing than what I have seen around there. Furthermore, our fragrances are as good as the European, or even better," he celebrates.

    The company has already received contacts from Spain, has a contact in Italy, but did not close any deals yet. "The important thing is that now we know we are on the right path. Right now, we are defining the strategies we are going to use in order to reach the importers," he says.

    According to Wan, Pet Passion only works with the best raw materials, many of which are imported from France, by the way. One such example is lavender, which comes from Provence, France. "It is precisely this care that sets us apart," he explains. "And our care extends from the leaf to the flask, from choice of raw material to the handicraft manufacturing process," he states.

    Headquartered in Curitiba, capital of the southern Brazilian state of Paraná, the company has developed five fragrances, plus a professional line for bathing and trimming. Although the brand is over 10 years old, it changed owners in 2005, and was recently reformulated and repositioned within the market.

    "The concept, the choice of fragrance and raw material, everything is done by us," explains the businessman, who already enjoyed working with fragrances even before he went to the university.

    "What I do is, I explain the type of fragrance that I want and the ingredients I want used. From then on, the creative process is a challenge to be taken on by the perfumer," he explains. The handicraft manufacturing of approximately 2,000 liters of perfume per month is outsourced to a local factory.

    Pet Passion products can be found at pet shops in the states of Rio Grande do Sul, Santa Catarina, Paraná, São Paulo, Pernambuco, Paraí­ba, Goiás, Bahia and Maranhão. Soon, they will also be available at stores in the states of Rio de Janeiro, Minas Gerais, Mato Grosso and Tocantins.

    Service

    Pet Passion
    Site:
    www.petpassion.com.br
    Email: petpassion@petpassion.com.br

    Anba

    Tags:

    • Show Comments (1)

    • jon

      ..I can barely afford the human stuff for my wife 😉 😉 😉

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    A Boom Year for Brazil’s Agroexports to the Arabs

    Brazilian agribusiness exports to the Arabs yielded US$ 337.5 million in July, an increase ...

    Brazil Is Hip in Moscow

    Today marks the start of the “Brazil-Russia Fashion” exposition, a presentation of Brazilian jewelry, ...

    Tobacco plantation in Brazil

    Brazil Gets Record Exports and Imports. But Trade Surplus Is Down

    Brazil's balance of trade surplus (exports minus imports) stood at US$ 944 million on ...

    Brazil Says FTAA Talks Are Still On

    The creation of the Free Trade Area of the Americas (FTAA) depends on negotiations ...

    Jangada Days

    In Prainha Canto Verde, locals tend to view visitors not as invaders or usurpers. ...

    Brazil Wants to Take the Internet Out of US Control

    Brazil is in favor of the creation of an international forum to discuss issues ...

    Brazilian Indians Vow Bloodbath If Evicted from Their Land

    As Brazil celebrates Indian Day on Wednesday, April 19, Guarani Indians facing eviction from ...

    Big Jump in Brazil’s Cars Export and Production

    Brazil’s vehicle exports increased by 49.5% in the first nine months of the year. ...

    Brazilian retired general Augusto Heleno

    Top Military Leader in Brazil Warns New Defense Minister Against Left-Wing Actions

    Brazilian Augusto Heleno,  a retired general and former commander of UN forces in Haiti ...

    Brazil Goes to US to Find Out If American Pilots Turned Off Transponder

    Since the accident with the Boeing 737 over the Brazilian Amazon, which killed all ...