• Categories
  • Archives

Brazilian Clothing Maker for Girls Gets an Overseas Try Out

Turma do Mel A hit among girls and adolescents from Brazil, clothing and accessories by brand Turma da Mel, based in the southeastern Brazilian state of Minas Gerais, are going to be sold by a multi-brand store in Australia. The company's finance director, Pedro Paulo Cavalher, explains that negotiations are at an advanced stage, and the contract should be signed by late 2008.

This will not be brand's first incursion into foreign territory. "Two years ago, we began exporting to Portugal, but rising domestic demand led us to focus our attention mostly on national consumers," says Cavalher.

Last year, the brand opened two stores in Ipanema, Rio de Janeiro, where it sells wholesale and retail. Expansion plans include three other stores owned by the brand, in the region ranging from Barra da Tijuca to the south of Rio, as well as new stores in the cities of Belo Horizonte, Minas Gerais state; Vitória, Espí­rito Santo and Recife, Pernambuco.

The increase in number of orders and customers demanded investment of 6 million reais (US$ 3.7 million) in a factory of Grupo Veste Sonhos, to which the brand belongs, in the city of Muriaé, plus another 400,000 reais (US$ 249.3 million) for expanding production capacity from 110,000 to 140,000 items per month.

According to the director, the investment resulted in the construction of the company's new industrial headquarters, with an area of nearly 4,000 square meters (43.056 square feet), and the purchase of various equipments and machinery featuring the most advanced technologies available in the world for the clothing segment.

Founded in 1994, the group consolidated itself as a leading reference in the fashion hub of the "Zona da Mata" region, in southeast Minas Gerais. Active in five different segments and offering a mix of more than 500 items, the Veste Sonhos group currently owns three companies and three exclusive stores, the main brand being Turma da Mel, which was established in 2002, and eventually absorbed other brands.

Presently, the group is present in every state of Brazil, supplies more than 1,500 municipalities, and has a portfolio of over 4,000 multi-brand customers. The brand Turma da Mel has seven franchises, in the states of Minas Gerais (Southeast), Rio de Janeiro (Southeast) and Bahia (Northeast), and is preparing the launch of its first licensed products soon.

Service

Telephone: (+55 32) 3729.7300
Site:
www.turmadamel.com.br

Anba

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Isn’t Ever Enough?

The present battle for power and positions stems from the fragmented nature of Brazil’s ...

Flooded with Cash, Saudis Arrive in Brazil Ready to Invest

Four important Saudi executives are arriving in Brazil today to learn more about the ...

Brazil Says the US and EU Are Playing the Poor Guys in Copenhagen

Brazil's chief of Staff Dilma Rousseff, the head of the Brazilian delegation at the ...

Brazil’s Suzano Papel e Celulose Talks About Growth

Suzano Bahia Sul Papel e Celulose S.A., one of Latin America’s largest integrated pulp ...

Doctors Without Borders Calls Brazil’s Bluff on AIDS Patent

International medical aid agency Médecins Sans Frontières (Doctors Without Borders, MSF) criticized the Brazilian ...

Brazil and the World Need a Global Social Marshall Plan

Recent events in Brazil lead us to question what constitutes the difference between the ...

Shedding Movie Light on Brazil’s and Latin American Left

Perhaps 2004 will go down in history as the year the Latin American Left ...

Rapidinhas

Innocence lost After resisting insistent calls from Brazilian Playboy to pose in the nude ...

Out to the Ball Game, in Brazil

If one of our players makes a mistake he’s an asshole. If a referee ...

Foreigners Cry Foul: Unsustainable Prices at Rio +20 Sustainable Conference

Food prices at the Rio +20 United Nations Sustainable Development Conference are being considered ...