Screen Quota for Brazil and Mercosur Partners

    The establishment of a quota to guarantee that films produced in the Southern Common Market (Mercosur) will have a minimum percentage of showings in the countries that make up the bloc is one of the topics being discussed at the IV Specialized Meeting of Mercosur Cinematographic and Audiovisual Authorities (Recam).

    The meeting, which is being held in São Paulo, brings together representatives from Brazil, Argentina, Paraguay, and Uruguay, together with Chile, Bolivia, and Venezuela.


    The implementation of the so-called “screen quota” is intended to stimulate the growth of film production in these countries, as well as regional co-productions.


    “The idea is appealing, because it has an economic dimension, offering the prospect of more screen time. The range of choice becomes greater. In addition, it increases competitivenss (production quality),” emphasized the president of the National Film Agency (Ancine), Gustavo Dahl.


    According to Dahl, even if the screen quota is regional, it represents a benefit, because it breaks the English-language hegemony over movie-going, and nationalism besides.


    “This sets up a market dynamics. You also break a type of monopoly of American films and national films. It is a daring concept, because national film industries are always protectionist,” he asserted.


    The Audiovisual secretary of the Ministry of Culture, Orlando Senna, informed that, for the screen quota to become viable, it is first necessary to harmonize the cinematographic laws of the countries interested in the measure.


    According to Senna, only Brazil and Argentina possess laws to regulate production. The other countries are still working to formulate rules for the sector.


    Both Senna and Dahl highlight the co-production of films as a tool to facilitate the screening of films in the countries involved in the production, as well as the possibility of benefitting from the incentives that exist in each.


    The other idea is to reserve a percentage of the national quota for Mercosur films.


    Senna recalls that discussions of the proposal have just begun, among other reasons, because only Brazil has a screen quota, and Argentina is close to adopting one.


    Brazilian movie theaters are presently required to show national films for 63 days each year.


    Agência Brasil
    Translator: David Silberstein

    Tags:

    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Vale do Rio Doce in Brazil

    Brazil’s Mining Giant Vale Orders US$ 1,6 Billion Worth of Chinese Cargo Ships

    Aiming to boost business with fast-growing Asian customers, mainly thge Chinese, Brazil's iron ore ...

    Health Council Advises Brazil to Break Patent on Three AIDS Drugs

    Brazil should break the patents on three HIV/AIDS drugs, whose cost could jeopardize national ...

    Bush’s Visit to Argentina and Brazil Shouldn’t Generate More than a Few Generalities on Democracy

    American President George W. Bush will confront rising anti-U.S. sentiment and doubts about his ...

    Brazil Wants Light for All Completed by 2009 Instead of 2015

    The Brazilian Association of Electric Power Distributors (Abradee) calculates that the electric sector will ...

    Brazilian embassy in Ottawa, Canada

    Brazil Adds Agricultural Attachí© to Its Embassies

    The Brazilian government is going to create the position of agricultural attaché at Brazil's ...

    Paulo de Tarso Venceslau

    US Gives Brazilian Terrorist Visa So He Can Listen to Jazz in New Orleans

    Brazilian economist and journalist Paulo de Tarso Venceslau, a former Brazilian guerrilla who in ...

    Brazilian Embraer Jets Now Come in Light and Very Light Flavors

    Brazilian aircraft manufacturer Embraer today announced it is strengthening its position in the business ...

    Portugal’s TAP Lends a Hand to Bankruptcy-Bound Brazilian Varig

    TAP Air Portugal will participate in the Brazilian Varig Airlines debt reestructuring plan. The ...

    Happy 450th Birthday, São Paulo

    São Paulo contains everything that is bad about Brazil, particularly the enormous social division ...