Certification Is the Way to Internationalization, Brazil Concludes

    Brazil's certified Tahiti lime

    Brazil's certified Tahiti lime More than 3,500 men and approximately 400 machines are already at work in the construction of the Transoceânica ('Trans-Oceanic') road, which will cover the remaining 1,100 kilometers (684 miles) between the city of Rio Branco, in the northern Brazilian state of Acre, and the city of Cuzco, in Peru.

    The road, whose conclusion is forecasted to take place in 2011, should increase trade between the two countries, currently at approximately US$ 600 million per year, and will facilitate Brazilian access to the Pacific Ocean, thus making it easier to ship products from Brazil to the West Coast of the United States and to Asian countries.

    Given that, the Brazilian Micro and Small Business Support Service (Sebrae) has joined forces in three different Brazilian states, Mato Grosso, Rondônia and Acre, to help micro and small businesses to seek new opportunities in this new route.

    A project named "Mercado da Fronteira" ('Border Market') was created, Mercado da Fronteira, which will be one of the first programs to receive funding from the National Sebrae under the new directives for internationalization of micro and small companies.

    The main objective of the internationalization project is to consolidate the participation of micro and small businesses in the foreign market, including involvement in new export modalities.

    "The operation of Sebrae should translate into customized support that takes into account the individuality of each company," said the manager at the Market Access Unit of National Sebrae, Raissa Rossiter.

    According to her, in 2008, the institution will launch a Program for Internationalization of Micro and Small Businesses, to be available to its partners and to the small businesses sector.

    "We are going to implement or adapt new tools of support to micro and small businesses, training, information and diagnosis tools, and we are also going to support initiatives by Sebrae state units for implementing the program."

    The aim, she explains, is to follow up the step-by-step development and to measure it by means of goals yet to be established, especially by assessing the profile of the small exporter companies in 2006, 2007 and 2008.

    One of the tools for supporting micro and small businesses in the internationalization process of Brazilian products, according to the superintendent at Sebrae São Paulo, Ricardo Tortorella, is the support of the organization in seeking certifications.

    "Here in São Paulo we have an extraordinary experience with Tahiti lemon, produced in six municipalities in the Catanduva region," she explains.

    Recently, 59 rural producers received the European Retailers Working Group – Good Agricultural Practices (EurepGap), a certification created by initiative of supermarkets in the European Union (EU).

    "Now, farmers are more confident and competitive. Demand has increased significantly with certification of products," says Tortorella.



    • Show Comments (1)

    • ch.c.

      Interesting to note that……..
      …”only” 3500 workers are needed to build 1100 kilometers of commercial road (meaning high traffic with heavy trucks)

      Hopefully you will maintain that road in better shape than your other 10 % total of paved roads with millions of potholes….due to NON maintenance !!!!

      Why are your better roads ONLY with an export vision…and not to the benefit of your own consumption ?

      Idiots have usually only half a brain…and you prove it once more !

      Ohhhh and producing high volume of cheap goods need a far higher infrastructure than producing a low volume of expensive goods.
      Especially knowing that in high volume of cheap goods, most of the profits is not done at the country of production….but at the country of consumption, when it is the opposite for low volume goods at expensive prices.

      Are larger and more infrastructure structure needed to transport computer chips or potatoes from the country of production that could be transformed into chips in the country of consumption ???
      Well you dont need 1100 kms of paved roads for computer chips ! You ship them by airplanes. Aand the transportation cost per chip will remain low.
      Now try to ship by airplane or roads to at 1100 kms distance, 10’000 tons of potatoes, and your cost will be around the same as in soyabeans : US$ 6.- PER 60 kgs SAC ..if shipped by roads !!! By air cargo…the price will be several times the US$ 6.- per sac.

      10’000 tons of computer chips are worth billions of US$….10’000 tons of potatoes are worth…not a lot…at the farm !
      Thus why even try to export these low prices goods ? They will generate as much poverty as your sugarcane industry,. It has been proven time and again over the last 300 years….but you continue to ignore facts and even your own past failures.

      You enjoy so much lies and self compliments from your politicians that you even trust lies and compliments coming from foreign interests working in their interets and not yours. End results ? No one care for the interests of your society…not even your minority elite working for their own interests. Once more you are a lost generation.

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