Brazil to Lure Tourists in 42 Fairs of 15 Countries in the Next 4 Months

Embratur wants goes on overdrive to lure tourists The Brazilian Tourism Institute (Embratur) will promote Brazil as a travel destination in 42 international trade fairs in the second half of 2007. Already in September, the institute will participate and take national companies in the sector to six international fairs in the United States, Japan, Russia, and France.

The Embratur will have stands at fairs in 15 countries, in different segments, such as multi-sector, business, events, luxury, and golf fairs.

The schedule for this semester kicked off yesterday, September 4, with the participation in the La Cumbre, held in Fort Lauderdale, in the United States, which began Wednesday and will continue until next Sunday, September 9.

In the same country, Embratur will participate in The Trade Show, in Las Vegas, from September 9 to 11, and the IT&ME, in Chicago, from September 15 to 27. The Brazilian Tourism Institute will also be present at the Jata, held in Tokyo, Japan, the Leisure, in Moscow, Russia, and also at the Top Resa, in Deauville, France.

Participation in international fairs is one of the main strategies for promoting Brazil as a destination abroad, according to the Embratur. At the fairs, the institute organizes stands where products and services can be showcased that are offered by companies, governments, and non-governmental organizations in the country.

The presence at trade fairs is in keeping with Plano Aquarela (Watercolor Plan), a tourism marketing project carried out by the Brazilian federal government.

"The fairs promote a positive image of Brazil in foreign countries, as they announce tourist destinations, products, and services in strategic markets, forecasted by Plano Aquarela, and at the same time they broaden the scope of business opportunities for our country," said the Business and Events director at Embratur, Marcelo Pedroso, in a press release issued by Embratur.

The institute also supports the participation of Brazilian exhibitors in international fairs by lowering their costs.

Since the beginning of the current year, 586 companies and organizations attended fairs outside of Brazil with support from the Embratur. Until the end of the year, the total should be 1,272, according to forecasts made by the institute.

In the first seven months of this year, foreign tourists spent US$ 2.8 billion in Brazil. The amount was 12.37% greater than in the same period of 2006. This year, Embratur estimates that expenditures, including exchange operations and use of international credit cards, will reach US$ 4.8 billion.

Anba

Tags:

You May Also Like

Brazil’s Itaipu 2008: Enough Energy to Power Whole World for 2 Days

The Itaipu hydroelectric plant attained a new record in energy production, having generated 94,684,781 ...

Political Corruption Sours the Integrity of the Commission Trying to Impeach Brazil’s President

The revelation of the Odebrecht list of contributions to electoral candidates comes as no ...

Ties with Venezuela Will Bring More Freedom, Says Brazil’s Lula

Brazilian President Luiz Inácio Lula da Silva declared, today, in Caracas, Venezuela, that South ...

US Says in Brazil It Will Find Way Out of WTO’s Dead End If There Is One

International trade officials sought to strike a positive tone at the end of a ...

Brazil’s Experimental Theater Group Invited to Play in Cairo Festival

Forte Casa Teatro, a group of actors from São Paulo, in southeastern Brazil, was ...

US Real-Estate Crisis Puts Big Dent on Brazil’s Wood Industry

Sales by the industry of Santa Catarina state in southern Brazil have accumulated a ...

Brazil: Animal Rites and No Right to Dissent

On an unseasonably hot September Sunday afternoon I was relaxing in the garden with ...

Dekasseguis Send More than US$ 1 Billion a Year to Brazil

The 280 thousand Brazilians currently living in Japan – almost all Japanese descents, called ...

Brazil Blames Dengue Outbreak on Careless Population

Brazilian authorities are blaming the population for an outbreak of dengue fever in Rio ...

An ATM (caixa automático) in Brazil

The Brazilian ATM Wouldn’t Give Me My Money. And So Started My Nightmare

You are finally there. Your dream holiday is just about to start. You waited ...