• Categories
  • Archives

Brazil to Lure Tourists in 42 Fairs of 15 Countries in the Next 4 Months

Embratur wants goes on overdrive to lure tourists The Brazilian Tourism Institute (Embratur) will promote Brazil as a travel destination in 42 international trade fairs in the second half of 2007. Already in September, the institute will participate and take national companies in the sector to six international fairs in the United States, Japan, Russia, and France.

The Embratur will have stands at fairs in 15 countries, in different segments, such as multi-sector, business, events, luxury, and golf fairs.

The schedule for this semester kicked off yesterday, September 4, with the participation in the La Cumbre, held in Fort Lauderdale, in the United States, which began Wednesday and will continue until next Sunday, September 9.

In the same country, Embratur will participate in The Trade Show, in Las Vegas, from September 9 to 11, and the IT&ME, in Chicago, from September 15 to 27. The Brazilian Tourism Institute will also be present at the Jata, held in Tokyo, Japan, the Leisure, in Moscow, Russia, and also at the Top Resa, in Deauville, France.

Participation in international fairs is one of the main strategies for promoting Brazil as a destination abroad, according to the Embratur. At the fairs, the institute organizes stands where products and services can be showcased that are offered by companies, governments, and non-governmental organizations in the country.

The presence at trade fairs is in keeping with Plano Aquarela (Watercolor Plan), a tourism marketing project carried out by the Brazilian federal government.

"The fairs promote a positive image of Brazil in foreign countries, as they announce tourist destinations, products, and services in strategic markets, forecasted by Plano Aquarela, and at the same time they broaden the scope of business opportunities for our country," said the Business and Events director at Embratur, Marcelo Pedroso, in a press release issued by Embratur.

The institute also supports the participation of Brazilian exhibitors in international fairs by lowering their costs.

Since the beginning of the current year, 586 companies and organizations attended fairs outside of Brazil with support from the Embratur. Until the end of the year, the total should be 1,272, according to forecasts made by the institute.

In the first seven months of this year, foreign tourists spent US$ 2.8 billion in Brazil. The amount was 12.37% greater than in the same period of 2006. This year, Embratur estimates that expenditures, including exchange operations and use of international credit cards, will reach US$ 4.8 billion.

Anba

Tags:

  • Show Comments (3)

  • João da Silva

    [quote]still expecting americans to get a visa before traveling to Brazil?
    [/quote]

    Yes, for their own safety πŸ˜‰

  • Peter Pan

    ??
    Having 6 fairs in the United States and still expecting americans to get a visa before traveling to Brazil?

  • ch.c.

    Brazil to Lure Tourists in 42 Fairs of 15 Countries !
    During the fairs, you should show videos of how FULL tourists buses are highjacked and how they are ransomed.
    And also videos of how tourists are assaulted and ransomed…..in Copacabana beach…..and elsewhere.

    Dont worry, the world knows through the medias, even if you dont show the videos !

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Brazil Promises Minimum Primary Surplus of 4.25%

Brazil’s 2006 budget primary surplus will have a "floor of 4.25% of GDP" forecasted ...

Russian Steel Factory in Brazil Will Create 8,000 Jobs

The Russian groups TMK and Commetpron will invest US$ 1.8 billion in the first ...

Rebelo’s Turn

Some have dismissed his initiative as just "the paranoia of the Brazilian left-wingers", but ...

SΓ­lvia Poloto’s hard work of art

After having broken the rules in Brazil by successfully participating in an area (engineering) ...

Brazilian passport

Wanna Be a Brazil Resident? US$ 50,000 Is All You Need

You might think that the fastest and easiest way to get a permanent visa ...

Brazilian Embraer’s Lineage 1000 Jet Gets US’s FAA Certification

Brazilian aircraft maker Embraer has received the Type Certificate (TC) and the Supplemental Type ...

Brazil Market Follows US in the Red

Brazilian and Latin America slumped on the day, following U.S. markets into the red. ...

Brazil Congress Gets 3 Extra Months for Expelling House Members

A vote on the floor of Brazil’s Chamber of Deputies, on Wednesday, December 7, ...

Despite Oil and Iron’s Good Showing Industrial Output Falls in Brazil

After three consecutive months of increases in production in the industrial sector, output in ...

Let the Yankees Go, Pilots’ Lawyers Urge Brazilian Superior Court

"They cannot be kept in Brazil indefinitely. And they cannot be punished for being ...