Europe Getting 190 Tons of Brazilian Berries

    Farmers from the southernmost Brazilian state of Rio Grande do Sul who are members of the SebraExport Fruit project, a fruit export program coordinated by the Brazilian Micro and Small Business Support Service (Sebrae), are going to export 190 tons of strawberries, mulberries, raspberries and myrtles.

    The shipping, which started in September last year, should continue up to the end of March 2005, generating revenues of around US$ 1.1 million for farmers from Rio Grande do Sul.

    The main markets for fruit from the state are Italy, England, France, Holland, Germany and Spain.

    The SebraExport objective is to provide small companies with technical and commercial support so they may enter and remain on the foreign market.

    Having started three years ago, the project currently includes 56 farmers from the cities of Bom Princí­pio, Farroupilha, Caxias do Sul, Flores da Cunha and Vacaria.

    Fresh Fruit

    The Apex, the Brazilian Fruit Institute (Ibraf) and the French supermarket chain Carrefour, created the “Brazilian Fruit Festival” in July. 

    The program promotes the Brazilian fruit sector abroad, and will reach countries from Europe, Asia, the Americans and the Middle East.

    According to information from Apex’s press department, the project’s aim is to make Brazilian fruits known in fresh, frozen pulp and processed juice form. 

    It will be initially carried out in Belgium, Poland and Spain, and later taken to 16 other countries in which Carrefour has stores.

    Marketing, exposition and sale of Brazilian products will be taking place in the program. 

    Participants include over 60 producers of fruit such as mango, papaya, melon, grape, apple, lemon, banana and pineapple.

    According to Arnaldo Eijsink, Carrefour’s agribusiness director, Brazilian fruit exports to chain stores should yield US$ 10 million in the next two years.

    According to information from Apex, the Brazilian fresh fruit segment closed 2003 with US$ 335 million in exports.  The goal for 2004 is to sell US$ 357.2 million in fruit abroad.



    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.


    You May Also Like

    Brazil’s Deforestation Worries Scientists

    Brazilian scientists are discussing ways to stop the destruction of Brazil’s Amazon rainforest. One ...

    Brazil Gets Ready for EU Restrictions on Its Meat

    Brazilian poultry, beef and pork exporters are preparing to face new European Union sanitary ...

    Doing business in Brazil

    How to Beat Fraud and Still Make Money Doing Business in Brazil

    As more companies are expanding their operations and staking claim in the Latin American ...

    Sanitary landfill in São Paulo, Brazil

    Brazil Holds First Carbon Auction. Netherlands Bank Wins It

    Netherlands-based Fortis Bank has emerged as the winning bidder in an auction marking a ...

    Brazil’s Lula Asks More Daring from Teachers

    Brazilian President Luiz Inácio Lula da Silva says that Brazilian teachers should undergo “a major ...

    Brazil Uses Sports to Promote Changes in the Country

    Brazil’s Minister of Sports, Agnelo Queiroz, declared that "The government is using public policy ...

    Asurini man

    An Amazon Indian Portrait Wins Survival’s Photo Competition

    Survival International, the global movement for tribal peoples’ rights, announced the 12 winning entries ...

    Brazilian soccer player Neymar

    An American Ponders Soccer: The Improvisation of the Game Makes Brazil Excel at It.

    It’s difficult for Americans to understand how important soccer is in Brazil. The US ...


    Brazil’s Labor Minister Boasts Country Is Starting Year at Full Power

    Figures disclosed by Brazil’s General Records Office for Employment and Unemployment (Caged) show that ...

    Brazilian President, Luiz Inácio Lula da Silva

    Brazil’s Lula Enjoys Occasional Whisky and His Share of Obscenities

    According to an interview with Brazil's most read daily, Folha de S. Paulo, Brazilian ...