• Categories
  • Archives

Brazil’s Barbecue Alchemist Is Bringing His Art to the US

Barbecuer Ricardo Penna Neither doctor, nor astronaut, nor fireman. The childhood dream of Ricardo Penna was always being a barbecuer. He grew up, went to food engineering college and is now a gastronomic consultant specialized in meats and barbecues. After 10 years working in Brazil and with two books published on the matter, Penninha, as he is known, is now winning the world.

"Brazilian beef pleases the palate of foreigners and there is demand for taking the business to other countries," explains the businessman who recently coordinated the implementation of a barbecue restaurant in Italy, where he met businessmen from Saudi Arabia, and has just closed deals with Canada and the United States.

"The Saudis were greatly interested in my work. I gave them my contact information. Now all I have to do is await a possible partnership," he stated.

The contacts with the restaurants in Canada and the United States, in turn, were closed during the NRA Show, in Chicago, in May this year. The consultant participated in a mission organized by the Minas Gerais branch of the Brazilian Micro and Small Business Support Service (Sebrae) and the Brazilian Association of Bars and Restaurants (Abrasel).

"In Miami I am going to organize the Brazilian appetizer menu for a restaurant. Apart from that, I am also going to select Brazilian cultural attractions for the house," he explains. "In Miami I am also going to accompany the assembly of a barbecue grill, which is going to work in a continuous service system," he adds.

His years of experience made it possible for Penninha to discover new techniques for meat seasoning and better use of the nutrients in foods. "Throughout the food engineering course I did tests and discovered the possibilities of mixing textures, flavors and aromas. I learnt how to extract everything that food can give that is best," he explained. "I also prepare menus with salads and appetizers, but meat is always the main product in my work," stated the businessman, who defines himself as an "alchemist of meats".

The word alchemy comes from Arabic, Al-Khemy, which means "chemistry". In the Arab culture, alchemy was a mixture of science, art and magic that flourished gradually until it reached the initial form of chemistry. Alchemy refers to the transformation of the substance of objects in the presence of a spiritual agent, often called the "philosopher's stone".

Apart from trying and creating new forms of preparing foods, Penninha decided to register in his books some precious clues, like when he explains why vinegar and lemon should not be used to season beef. "Beef is very rich in myoglobin (a protein responsible for the oxygenation of muscles), which will cause a reaction making the meat tougher," he explains.

Last year, the consultant launched the book "Transforming second class meats into noble ones", which brings over 3,500 possibilities of recipes described in details, from sanitary care to decoration of the dish.

But the sales success of the businessman, who also gives courses and talks about the matter, is the book "The Alchemy of the Barbecue", launched in 2004 and already at its eighth edition.

The proposal of the book is to answer a basic question: how an activity that is supposedly simple, like roasting meat over a charcoal fire, can produce so many varieties.

"The book describes each area of this art, from the instruments to the choice of meats, up to how to remove and serve it," explains Penninha.

Contact

Site: www.penninha.com.br
E-mail: contatopenninha@bol.com.br

Anba – www.anba.com.br

Tags:

  • Show Comments (3)

  • doggydaddy

    However !
    Bullshit bafels brains! And it is profitable also..I rest my case $$$$$$

  • doggydaddy

    PS
    Throughout the food engineering course I did tests and discovered the possibilities of mixing textures, flavors and aromas. I learnt how to extract everything that food can give that is best,
    You have to be kidding!! All Chefs du Cuisine during the 1st six months of their 4 year course learn this.

  • doggydaddy

    Say What?
    I have been consulting and opening Brazilian style churrascairas for years…. around the world. Bangkok, Moscow, Singapore, LA, Sidney… and I can tell you that as an international food and beverage specialist it does not take a degree from Brazil in Food Processing to create and execute a very simple method of marinations, rotations, herbed rubs etc to open a BBQ operation. THis is just more” Bull Shit” from a country that claims to have invented the Toothpick!!

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

General’s Suicide in Haiti, Won’t Deter Brazil, Says Army Chief

Brazilian army commander in chief, general Francisco Roberto de Albuquerque, declared, Thursday, January 12, ...

Brazil Elects Over 200 Seniors as Mayors, But for the Elderly Life Is Dreary

Last October’s municipal election in Brazil with some 100 million going  to the polls ...

Golden Lesson

Like the Spanish explorers to the north in Central America, the Portuguese came to ...

Brazil Has a Chance to Show Its Health Care Goods in the Middle East

Brazilian company Hospimetal, a maker of hospital equipment, made a series of contacts during ...

Tired of Waiting for Government Action Brazilian Indians Take Over Land

Tupinikim and Guarani Brazilian Indians who live in the southeastern state of EspÀ­rito Santo ...

Brazilian President Lula and his Chilean colleague Bachelet

Brazil and Chile Agree: Education is Priority Number 1 in LatAm

Brazilian President Luiz Inácio Lula da Silva and his Chilean counterpart Michelle Bachelet called ...

Nightmare in White

The newest Nobel Prize in Literature, Portuguese writer José Saramago has just released another ...

Brazil Dreams of United South from the Caribbean to Patagonia

Argentina's change of leadership is an opportunity for closer political links and economic ties ...

World Bank Lends Brazil US$ 500 Million for Popular Housing

The World Bank Board of Executive Directors today approved a US$ 502.5 million Programmatic ...

Spain Ready to Help Brazil Enforce Mandatory Classes of Spanish

The first vice president of Spain, Maria Teresa Fernandez de La Vega, says her ...