Brazil’s Artefacto Furniture Takes International Road

    The Artefacto chain of stores, with offices and factory in the state of São Paulo, in southeastern Brazil, is going to inaugurate its first franchise in North Africa in March 2005. The city chosen was Casablanca, the main Moroccan port.

    But the company plans with regard to the Arab market are even more ambitious. The company is after commercial partners to establish a large store, with an area of five thousand square meters, in Dubai, in the United Arab Emirates.


    “I have recently been in Dubai and was amazed. The city has a very interesting local market and is building hotels and resorts, all mega investments. For this reason, we want to build a megastore,” stated Albino Bacchi, the owner of Artefacto. The necessary investment, estimated Bacchi, is around US$ 5 million. 


    “Once we have established the partnership, we will be ready to establish everything in six months,” he guaranteed.


    “I think there is also space for another store in Abu Dhabi,” he added. Apart from the Emirates, the businessman believes that there are also good opportunities in Kuwait, Lebanon, Saudi Arabia, and Egypt.


    “The current potential of the Arab market is immeasurable as it is an immense market and has a tendency for expansion. We currently only need our partners,” he guaranteed.


    According to Bacchi, one of the characteristics of Artefacto products is modernity, but within the company line of products there is an infinite number of combinations. “It is very easy to adapt colours and models,” he pointed out.


    Internationalization


    The Artefacto brand internationalization process started three years ago.


    From then on, five stores have been inaugurated abroad: Miami (USA), Mexico City, Santo Domingo (Dominican Republic), Palm Beach (Florida, USA) and Porto (Portugal).


    Next year, Artefacto will be entering Casablanca (Morocco), Fort Lauderdale (USA), Washington (USA) and maybe even Dubai and Abu Dhabi (United Arab Emirates). Investment in each of these stores, covered by the partner, is around US$ 1.5 million.


    Artefacto’s owner explained that the internationalization process also includes the installation of nine other stores, from Washington to Boston, and 20 other local representatives.


    “Our target is to reach revenues of US$ 100 million a year in up to five years,” he explained.


    Stores


    An important player in the Brazilian high quality furniture market, Artefacto currently has 14 stores in some Brazilian capitals (São Paulo, Rio de Janeiro, Brasí­lia, Belo Horizonte, Salvador, Maceió, Recife, Goiânia, Manaus and Curitiba).


    The group has revenues of around US$ 1.5 million a month with its foreign stores. The company does not make its revenues on the domestic market public.


    It all began in 1976, with the opening of a store on Teodoro Sampaio, a street where many furniture stores are established in the city of São Paulo, the largest business center in Brazil.


    The factory currently covers an area of 40,000 square meters, in the city of Iperó, in the countryside of São Paulo state, and generates around 1,000 direct jobs, with monthly production of around 12,000 products, however production may immediately be multiplied by three. “If products are sold, we produce,” stated Bacchi.


    Contact
    www.artefacto.com.br


    ANBA ”“ Brazil-Arab News Agency

    Tags:

    • Show Comments (2)

    • ana maria Palacios

      Director
      please send me a online cartalogue. Thanks

    • Guest

      trish.brewster@comcast.net
      Please send me a catalogue via e-mail if you have web based you can send ne the link. I am an Architect working on a tourist project in the Caribbean and I would like some high end but very casual living furniture for a Beach and Golf Resort.

      Thank you

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Din Din wallets from Orange, Brazil

    Brazil’s Ana Moniz Makes Purses that Are Fun and Irreverent

    Brazilian Ana Moniz, a designer from Rio de Janeiro, in southeastern Brazil, turns car ...

    Despite Worldwide Retraction Brazil’s Sadia to Increase Sales to Arabs by 10%

    Sadia, one of the greatest foodstuff exporters in Brazil and national reference in the ...

    How Brazil’s Lula Is Fooling the World

    Lula’s party, the PT, covered up its historic radicalism during Brazil’s presidential campaign with ...

    UN to Choose This Week Brazilian General for Haiti Mission

    This week the United Nations (UN) will choose the new military commander of its ...

    Florião makes his mark in Hollywood

    While half of L.A. residents dream of getting a stint at the movies, Brazilian ...

    Indigent Brazilians Fall to 14% or 26 Million People

    At least one of the eight Millennium Development Goals (MDGs) as established by the ...

    Brazil Believes It Has Broken the Smuggling Mafia’s Back

    Between January and July of this year, seizures of contraband products throughout Brazil rose ...

    FC Female condom

    Brazil Adds 4 Million US-made Female Condoms to Its AIDS-fighting Arsenal

    The Brazilian Ministry of Health has ordered 4 million FC Female Condom from Chicago-based ...

    Brazilian Bishops and Pastors Call Lula’s Land Reform a Work of Fiction

    Brazilian Catholic Bishop Don Tomás BalduÀ­no, president of the Land Pastoral Commission (CPT), expressed ...

    Brazil’s Arab Summit Will Also Be a Big Bazaar

    While heads of state meet at the Summit between Arab and South American countries, ...