DCs: the Long Arm of Brazilian Business in Europe and the US

    After Miami, Lisbon, Frankfurt and Dubai, Brazil is also operating a Distribution Center (DC) for Brazilian Products in Warsaw, Poland. The trade facility is the third one in Europe

    The center is providing small and medium-sized exporters in Poland and neighboring regions with support, business promotion and market prospecting.

    The Center is also receiving potential customers, negotiating contracts, showcasing product samples and offering clerical assistants. In addition to the Polish market, the framework will also reach the markets of neighboring countries in Central Europe.

    Just last June, Apex, the Brazilian Export and Investment Promotion Agency opened its center in the capital of Portugal, 12 miles from the port of Lisbon and 9 miles from the airport.

    Well over 100 companies showed interest in using that space. They represent the sectors of industrialized foods, handicrafts, animal food, auto parts, leather objects, clothes and textiles, cachaça (typical Brazilian spirit made with sugarcane), coffee, shoes, cosmetics, medical and dentistry equipment, musical instruments, plastics, refrigeration, plaster, machinery and equipments, marble and granite, publishing, furniture and home appliances.

    According to Apex, 280,000 euros were invested in the Lisbon distribution center.

    These centers offer spaces with warehouses, offices and showrooms for Brazilian companies from various sectors to exhibit their products and close deals. Soon new facilities should be open in China, South Africa, Russia and India.

    "The idea behind the distribution centers is basically the reduction of distance between our end products and the consumer, making it possible for, in case a deal is closed, the company to provide spot delivery," says Quirós, Apex's CEO.

    According to Quirós, the United States answers to between 21% and 22% of Brazilian exports. The Miami center has a warehouse with an area of one 11,000 square feet, 1,600 square feet of office area and 2,200 square feet of showrooms. But these dimensions vary from place to place.

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