This Brazilian’s Passion for Flowers Bloomed into a Prosperous Business

    Flower grower Eulália Farrath manages a flower and ornamental plant production farm in the city of Martinho Soares, in Minas Gerais. It all started as a hobby.

    Dona Nenê, as she is known, explains that she did not meet her Lebanese grandmother, but she inherited from her mother her passion for plants and for Arab cuisine.

    "I grew up seeing my mother taking great care of each plant and preparing kibbehs and grape-leaf rolls with great love," she said. "I remain faithful to the recipes brought from Lebanon to this date," she guarantees.

    Dona Nenê recalls that she started growing flowers without planning to make a business out of it, growing them in her back yard. She was soon invited by her friends to participate in the Association of Ornamental and Exotic Plant Growers of Manhuaçu and Region (Appoex) and started operating in a more professional manner.

    Little by little she increased the area she grows plants on and the production, which was between 30 and 40 dozen flowers a week in 2002, rose to 350 dozens a week last year.

    "We started investing in tropical flowers, which are not very well known in the region. But I am betting on them. I think we are going to make a lot of money," stated the businesswoman.

    Apart from Eulália, two other people have also been hired to help her, and her four children dedicate a little of their time to the flowers. But it is she who manages the farm.

    "How to produce, what to produce and whom to sell to is all decided by me. I then pass the tasks on to other people," she explains.

    Nowadays, the association in which Dona Nenê participates is receiving the support of a project accompanied by the Strategic Management Guided to Results methodology adopted by the Brazilian Micro and Small Business Support Service (Sebrae).

    The businesswoman sells her produce to all cities in the southeastern region of Minas Gerais and also to some cities in the neighboring state of Espí­rito Santo, also southeastern.

    "As they are tropical flowers, our main clients are the owners of buffets and companies specialized in party decoration," she explained.

    Dona Nenê is so optimistic that she believes she may start exporting in 2007. "We are dreaming with that. But I know that to compete on the foreign market your quality must be excellent and you must have adequate packaging," she states.

    According to her, an agronomist from Costa Rica visited her property last year and stated that there is much market for tropical flowers on the foreign market. "Apart from that, we already have examples of Brazilian states like Alagoas which are successful exporters," pointed out the flower grower.

    The success of Dona Nenê’s enterprise has already become renowned. She was one of the three winners of award "The Best Entrepreneurs of Brazil", promoted by Citibank, disclosed on December 4, in São Paulo. The businesswoman from Minas Gerais came in second place and won a 3,900 reais award (about US$ 1,800).

    Contact
    Telephone: (+55 33) 3342 2086

    Anba – www.anba.com.br

    Tags:

    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    A Brazilian Study Shows that Half of the Amazon Could Be Gone in 5 Decades

    In 50 years the Amazon region ("Amazônia") may be reduced to half its present ...

    The Nova Luz project

    Brazil’s Nova Luz: Downtown Revitalization or Cleansing Operation?

    A new project launched by the São Paulo local government entitled ‘Nova Luz’ (‘New ...

    Brazil Buys US$ 1 Billion Abroad to Add to Reserves

    Brazil’s Federal Treasury announced that it had acquired US$ 1 billion through the sale ...

    Brazilian Bororo Indians

    Threatened with Violence Brazil Bororos Say They’ll Leave Their Land Only Dead

    Brazil's Bororo Indian people, who live in the Jarudore land, in the municipality of ...

    Brazilian Amazon

    Brazil’s Plans for the Amazon Are Not as Green as Lula Paints Them

    Criticism of Brazilian President Luiz Inácio Lula da Silva’s handling of deforestation in the ...

    Brazil Pondering Extradition of Woman Wanted in Murder of Ex-Lebanese Premier

    The São Paulo Federal Police (PF) executed the preventive arrest warrant issued by the ...

    A plant chimney in Brazil

    Brazil Shrinks 3.5%, Worst Decline in 13 Years

    The economy of Brazil suffered the worst decline in more than a decade in ...

    25% of Brazilian Indian Group in Amazon Have Malaria and Hepatitis

    The Indigenous Council of the Vale do Javari Land (Civaja) drew attention to the ...

    Prison in Brazil

    UN Warns Brazil Against Arbitrary Detention and Lack of Legal Assistance

    The UN’s Working Group on Arbitrary Detention is raising concerns regarding the excessive use ...