• Categories
  • Archives

Brazil’s Vivo Teams Up With ReCellular to Save Cell Phones from Trash

US-based ReCellular, an international collector, reseller and recycler of used wireless cell phones and accessories, has entered into a two-year partnership with Vivo, the leading mobile telecommunications service provider in Brazil with almost 30% of the cell phone market in the country.

The Portugal-based Vivo serves over 28.5 million consumers and its partnership with ReCellular tries to, as they say it, "safely and securely recycle retired cell phones to ensure environmentally-friendly disposal."

"ReCellular and Vivo are partnering in one of the largest handset recycling initiatives the wireless industry has ever seen," said Charles Newman, president and CEO of ReCellular, Inc.

"Vivo’s network is the largest in the southern hemisphere, which means there is the potential to properly recycle tens of millions of cell phones."

The launch of the recycling program is set to happen in early November in 58 stores in three major cities including 15 locations in Rio de Janeiro, 11 locations in Brasilia and 32 locations in São Paulo.

The complete partnership will expand to in-store collection at up to over 4,000 collection points throughout Brazil.

Keeping as many cell phones as possible from reaching Brazil’s landfills or polluting its environment is the main objective for the program. 

Once the cell phones are received by ReCellular, they will be put through the Cell Phone Data Eraser program to erase all previous data stored on the phone prior to reuse.  Funds generated from the program will go to local charities in the three participating cities.

For over fifteen years, ReCellular has been working with retailers, manufacturers, charitable groups and environmental organizations to create cell phone recycling solutions that benefit the public without impacting retailers in terms of cost or effort. 

The company already collects thousands of cell phones at drop-off locations around the United States and Canada, and then reconditions the equipment for resale in developing markets where new equipment is often cost-prohibitive.

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Crisis what Crisis? Brazil Exports to Arabs Jump 50%

Brazilian exports to the Arab world returned to strong growth in March. According to ...

Brazil Bank Workers Keep Strike After 6.5% Raise Offer. They Want 11%

In Brazil, the latest offer from the bankers is a salary increase of 6.5% ...

Brazilian Chancellor Goes to Africa

A delegation led by Brazil’s Minister of Foreign Relations, Celso Amorim, will visit five ...

Brazil’s Informal Market Is Up, But Sector’s Income Is Down

Between 1997 and 2003, the number of informal companies in Brazil went up from ...

Brazil’s Corruption Scandal Has Spared Lula for Now, But Government Is Paralyzed

The corruption scandal engulfing Brazil is beginning to have effects on the economy and ...

The Elite Failed Brazil: Intellectuals Don’t Think, Politicians Don’t Lead.

In 2002, the Brazilian people demonstrated their daring and clear-sightedness by electing Lula president. ...

Buoyant Lula Shows in Paris How Good Is Brazil for Foreign Investors

Speaking during a lunch with Brazilian and French business leaders in Paris where Brazil ...

Willy Herrmann

Willy Herrmann, the German Guy Who Became Brazil’s Mr. Formula Indy

What do the family of Brazil’s largest supermarket chain, a former Brazilian telenovela (soap ...

New Leadership and Gold Findings in Tapají³s, Brazil

Brazauro Resources announced the appointment of Mr. Elton Pereira as senior manager of Brazauro’s ...

Wall Street Falls, Brazil Follows Behind

Latin American markets sank amid concerns that higher interest rates in the U.S. will ...