Cosmetics, powdered chocolate and various novelties in the form of processed organic products, as well as raw items, like fish and shrimp, will be included in the largest exhibition of certified organic products in Latin America.
Starting tomorrow, October 25, São Paulo is going to host BioFach Latin America, a conference that will include specialists in organic products in Brazil and abroad up to next Friday, October 27, at the Transamerica Expo Center.
In the sidelines of the fair, the ExpoSustentat will also be organized. The fair is the 1st International Fair of Sustainable Goods and Services and is organized by Nuremberg Global Fairs and Planeta Orgânico.
Importers from 12 countries are expected. The estimate of the organizers is that 5,000 visitors should participate in the fair to know about the products shown by over 300 exhibitors.
"The synergy between both events will bring an added value to them, as happened in 2005, at the Riocentro, in Rio de Janeiro," said Maria Beatriz Bley Martins Costa, a director at Planeta Orgânico and co-organizer of BioFach LA and of ExpoSustentat.
According to her, since 2003, with BioFach Brazil, in Rio de Janeiro, representatives of the organic product sector started meeting at the only BioFach event in Latin America.
"After the growing success of BioFach in Rio de Janeiro in 2004 and 2005, it was decided to bring the organic product marketplace to São Paulo, the largest city in South America, in 2006," pointed out Maria Beatriz.
Among the products to be shown are the organic biscuits made by Canadian company Shandiz, the cotton made by Turkish brand Mavideniz, wines by the Spanish EHD and sesame seed and mustard by the Italian Agrocel.
Brazilian companies will also be showing novelties. MN Própolis is going to release organic ethyl alcohol, produced from rice and the cosmetics product sector will include companies like Weleda, Surya Henna and Reserva Fólio. Slaughterhouse Friboi will be present with the organic beef hamburger.
There will be business roundtables with foreign buyers and also events turned to the expansion of domestic consumption of organic products, among them workshops with chefs Flávia Quaresma and Carla Pernambuco.
Brazil is among the largest producers of organic products in the world. According to figures supplied by the Brazilian Ministry of Agriculture, Livestock and Supply, this kind of product is currently grown on approximately 800,000 hectares.
In the whole of the market, the most common organic products are vegetables, followed by coffee, sugar, juices, honey, jams, beans, cereals, dairy products, sweets, teas and medicinal herbs.
In a lower scale, drinks like wine, beer and cane spirit may also be found, as may shrimp, chicken, cattle beef, eggs, textile products and cosmetics.
New Brand
Among the 300 exhibitors at BioFach will be the Cooperative of Ecological Farmers of the Amazon (Cooperagrepa), which includes around 300 families from 32 nuclei of organic production in the state of Mato Grosso, midwestern Brazil.
During the fair, the organization is going to present to the market its new brand, ‘Bioagrepa’. "The world bio is well accepted in Brazil, and especially abroad, where consumers directly associate the world to organic products," explained Domingos Jari Vargas, head of the Cooperagrepa.
The cooperative is going to take four products, sugarcane molasses, brown sugar, guaraná powder and Brazil nuts, all under the new brand, to the business roundtables to be promoted by the Brazilian Micro and Small Business Support Service (Sebrae) during the fair.
"The business roundtables will present an important space for the expansion of business with domestic and international clients, as well as helping return to talks with some foreign clients that we met at BioFach 2004", evaluated Domingos Jari.
Foreign Market
Today, around 75% of the national production of organic products is exported, especially to Europe, the United States and Japan. In Europe, Germany is the largest consumer of Brazilian organic products, followed by Holland.
Arab countries like Algeria, Saudi Arabia, Bahrein, the United Arab Emirates and Lebanon also appear in the list of countries that import Brazilian organic products.
Among the main Brazilian organic products exported are soy, white sugar and brown sugar, coffee, citric juices, honey, rice, fruit (mangoes, bananas, melons and papayas), scented oils, nuts, mate tea, mushrooms, babaçu oil, vegetable oils, forestry essences, vegetable extracts, dried fruit, cane spirit and sweets.
Service
BioFach and ExpoSustentat
October 25, 26 and 27
From 9 am to 6 pm
Transamérica Expo Center – São Paulo
Sites
www.biofach-americalatina.com.br
www.exposustentat.com.br
Full program
www.biofach-americalatina.com.br/06-portprog.htm
Anba – www.anba.com.br
