Sí£o Paulo, Brazil, Bans Billboards and Bus and Cab Ads

São Paulo, Brazil, should start the New Year with its streets free from billboards and several other kinds of advertising including panels covering wall buildings and electronic panels known in the industry as backlights and frontlights.

The bill prohibiting the use of outdoor advertising has been approved today by São Paulo’s city council. São Paulo mayor Gilberto Kassab will now have 30 days to sign the law that will also ban advertising in cabs, buses and bicycles.

Starting January 1st, 2006, ads will only be allowed in closed environments and on already built structures like bus shelters, street plates and poles for temperature and time meters.

São Paulo has 13,000 billboards, 8,000 of which are believed to be irregular. There was quite a heavy lobbying by ad agencies to prevent the passing of the law.

The new legislation called Clean City will impose a fine of close to US$ 5,000 for each violation.

The bill, which had been sent by the mayor, got overwhelming approval from the council members. There were 45 votes in favor and only one against project.

Tags:

You May Also Like

LETTERS

Tieta, Teresa Batista, Gabriela, Quincas Berro Dágua, Vadinho and Dona Flor. For many of ...

Viacabo Brazil Offers New PPV Technology

Norway-based Conax AS has launched a pilot of its new Conax CAS7 modular system ...

Brazil Sides with Bolivian Morales and Says Civil War Should Be Avoided

The Brazilian government will not accept any attempt to overthrow the government in Bolivia ...

It Happened One Night in Brazil

What wasn’t natural was the jolt of electricity that I felt as I grasped ...

Brazilian Mission Goes to Emirates for Construction Opportunities

Santa Catarina State's Federation of Industries (Fiesc) has just launched the Brazilian Trade Mission ...

LETTERS

By In Brazil the name Aurélio is synonymous with dictionary. So famous is the ...

Balanced, Equitable

We insist that all FTAA participants must share the benefits of free  trade equally, ...

PT Gets No Green Backing in Sí£o Paulo, Brazil

They aren’t very big, but the tucanos will be celebrating it as a coup ...

Geisy, Brazil’s Miniskirt Student, Should Try US College Next Year

Geisy Arruda made history this week in Brazil, but for all the wrong reasons. ...

Brazil Expecting Economy to Shrink 0.30%, Worst in 17 Years

Economists from Brazil are forecasting that Latin America's biggest economy will fall into the ...

WordPress database error: [Table './brazzil3_live/wp_wfHits' is marked as crashed and last (automatic?) repair failed]
SHOW FULL COLUMNS FROM `wp_wfHits`