Search for High Added Value in Shoes Draws Top Brazilian Stylists

    Exclusive shoes, developed by a group of 24 small and medium sized companies of shoes components in the South of Brazil. This is the result of the creation by Lino Villaventura, Reinaldo and Pedro Lourenço, Glória Coelho, and other Brazilian stylists and brands, for this edition of the São Paulo Fashion Week, which started on Wednesday, July 12, at the Ibirapuera in São Paulo.

    To carry out the project, the Brazilian Association of Shoe and Leather Components Industries (Assintecal) united to the Brazilian Micro and Small Business Support Service (Sebrae) of Rio Grande do Sul and the Federal District and to the Brazilian Association of Stylists (Abest).

    A group of consultants worked on the project, advising the development of the components so that the final product looked exactly as the stylists desired.

    The Brazilian Export and Investment Promotion Agency (Apex) and the Brazilian Association of Shoe Manufacturers (Abicalçados) also support the project, which is presented abroad, after the fashion shows in Brazil.

    According to the vice-president for Fashion and Design at Assintecal, Milton Killing, the idea came from the need the sector has been detecting, for more than five years, of investing in high added value products.

    Beef Abroad

    The presidents of the Brazilian Export and Investment Promotion Agency (Apex), Juan Quirós, and of the Brazilian Beef Industry and Exporters Association (Abiec), Marcus Viní­cius Pratini de Morais, are going to launch on Monday, July 17, in São Paulo, a joint project to promote Brazilian beef exports.

    According to Apex, there will be investments of US$ 3.55 million in actions to promote the product abroad, including the Arab countries, which currently are amongst the main buyers of Brazilian beef.

    Agência Sebrae, Anba

    Tags:

    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    In Cosmetic Consumption Brazil Only Loses to US, Japan and France

    With financial turnover of US$ 13.8 billion last year, Brazil jumped from the sixth ...

    Seven Suitors to a Speaker’s Chair in Brazil

    As Brazil’s political party leaders met to work out the details of the election ...

    Industrial Jobs Fall in Brazil

    Industry new jobs in Brazil dropped 0.2% in March, when compared to February, in ...

    Brazil condom ad: I'm going with this garment

    Brazilians to Get 1.2 Bi Free Condoms from Government in 2009, a World Record

    The Ministry of Health of Brazil announced that it will purchase 1.2 billion condoms ...

    In Brazil 10% (18 Million) Are Indigent. Argentina and Mexico Have It Worse.

    A quarter of the Latinamerican population subsists on less than US$ 2 per day, ...

    Inflation Keeps Going Down in Brazil

    The inflation in the southeastern Brazilian city of São Paulo,  kept its downward trend  ...

    Renato Porciúncula

    Cops and Robbers Brazilian Style

    São Paulo, Brazil, recently marked an event which will give readers abroad an idea ...

    Lula and Mangabeira Unger

    Brazil: Harvard Professor and Central Bank Chief Leave Lula’s Administration

    Brazil's presidential advisor Roberto Mangabeira Unger and the chief of the Brazilian Central Bank ...

    Brazilian apperitif, caipirinha

    The World Serves Brazilian Food and Culture. Bon Appétit!

    It is no longer a surprise to find Brazilian groceries in stores all over ...

    Brazil’s Fragole Uses Art to Sell Clothes Worldwide

    A garment factory from Porto Alegre, capital of the southernmost Brazilian state of Rio ...