A Little Coffee Maker from Brazil Looks For Coffee Lovers Overseas

    The landscape of Volta Redonda, in the interior of the southeastern Brazilian state of Rio de Janeiro, is nothing similar to that of the desert, but the city has, since the early 1950’s, housed coffee roaster Café Faraó (Pharaoh Coffee).

    According to Adriana Oliveira, who is the company commercial director, the name is in homage to the Middle East, which spread coffee around the world. The drink, which arrived in Europe in the 14th century, was known as "the wine of Arabia".

    Café Faraó is in the second generation of administrators and is run by three women, among them Adriana. They are the daughters of the company founder, Ubirajara de Oliveira, a businessman who appreciated Egyptian culture and who inaugurated the coffee toaster in 1952, with just two employees.

    Monthly production is currently at 150 tons. Apart from ground and toasted coffee, the company also has a line of soluble cappuccino.

    Most of the company production is turned to the domestic market, and supplies, mainly, the southern region of the state of Rio de Janeiro and cities on the coast of the state of São Paulo, also in southeastern Brazil, like Ubatuba, Caraguatatuba and São Sebastião. Exports started last year. "We are crawling," stated Adriana. The first shipment, practically samples, was to Germany.

    Among the Arab countries, the company has contact with Egypt and the United Arab Emirates. "We are very interested in selling to the Arab countries, but in our talks we noticed that their greatest interest is in raw coffee, and not industrialized, as is our product," stated Adriana. The company hopes, however, that talks may begin again next year.

    The coffee used by the company comes from crops in the south of Minas Gerais, which is the largest state in southeastern Brazil, and is the largest coffee producer. According to Adriana, the loads are sampled and classified for toasting.

    The objective is to have greater control of brand quality standards. "So as to be toasted, the grains must have a ‘hard’ drink (bitter and astringent)," explained the businesswoman.

    Currently with 88 employees and annual revenues of US$ 4.5 million, this year Café Faraó received the Quality in Labor Award offered by the Social Service for Industry (Sesi).

    The company was first place in the Small Company category. The reasons that caused the award, according to Adriana, were the constant investments made by the company in improvement of the work environment.

    At the company, whose history coincides with the evolution of coffee processing in the country – from the manual processes of the 1950’s to the current mechanical phase – the installations and machinery follow ergonomic standards.

    "The objective is to avoid the carpal tunnel syndrome among workers," stated Adriana. The company also adopted participative management with suggestions of employees and reduction of hierarchical levels among positions and jobs.

    Café Faraó
    Site:
    www.cafefarao.com.br
    Tel.: (+55 24) 3348 4242

    Anba – www.anba.com.br

    Tags:

    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Brazil advertises for food products in Germany during World Cup

    Brazil Promotes Other Stars in Germany: Soy, Coffee and Orange Juice

    If it depends of the Ministry of Agriculture, Livestock and Supply of Brazil, Ronaldinho ...

    For This Brazilian Firm It’s Just One Word: Plastic

    Plasvale, a producer of plastic containers for household use, based in the city of ...

    Reviewing Bossa Nova’s Greatest Unreleased Disc

    “What disc?” I can hear you asking in indignation. True enough, there is no ...

    Air Traffic Grows 13% in Brazil

    Air traffic continues its expansion in Brazil. According to data released by the National ...

    UK Looking Forward to Serious Business when Brazil’s Lula Visits London

    The United Kingdom wants to deepen political and economic relations with Brazil, after the ...

    Brazilian president Lula right after reelection with T-shirt reading This is Brazil's victory

    Why Can’t Brazil Bashers Accept the Simple Fact that Lula Won Reelection?

    For those who read the national and international news media, mainly the interactive media ...

    The damaged Legacy that collided with Boeing 737

    US Pilots Association Says Brazil Air Authorities Made Terrible Mistake

    The Allied Pilots Association (APA), which representing the 12,000 pilots of American Airlines, has ...

    South of Brazil’s Industry Invests US$ 2 Billion in Equipment

    Industries from the southern Brazilian state of Santa Catarina intend to invest US$ 2 ...

    The Political Hurricane Is Over. Brazil Needs a More Responsible Media Now.

    On Friday (August 26), in Quixadá, in the northeastern state of Ceará, President Luiz ...

    Soy field

    Brazil’s Agribusiness Thriving in Africa, Asia and Middle East

    Agribusiness exports from Brazil to the Middle East grew 33% in April in comparison ...