• Categories
  • Archives

New Brazilian Coconut Water Has US Debut in California

Tropical Beverage, a producer and distributor of water-based products, announced that it will soon start distributing in the US and Asia what it calls "100% coconut water product."

The beverage, says Tropical, is the only 100% pure coconut water on the market, without preservatives and is set to ship mid-January.

The brand will be sold under the name One for One Natural Experience. Plans are to launch the product in the Californian markets first and then proceed across the country.

The company has teamed with the largest producer of coconut water in Brazil, and can handle over 1,000 containers of product a month, or 70 million units a month.

"This is one of those rare products that come along; we jumped at the opportunity to take it on. Not only does the product have high amounts of potassium but it also has no fat. This was surprising to us for a coconut-based product.

"The product is a natural hydrator and is extremely successful in Brazil with over 14 million units a month being sold. We see this as a flagship product that can take Tropical into the Natural Food markets.

"It will take some time to educate the consumers about the benefits of coconut water, but once they have been shown, we expect to do double the Brazilian numbers in these larger markets," said Chris Lotito, COO for Tropical.

"It is easy to see the potential in this product as each unit generates over $1.00 in revenues. If we hit 50% of the Brazilian numbers in our first year, this product will generate millions in revenues.

"And as Tropical has secured the only producer in Brazil that can handle these numbers, we are secure that we will own the market. In addition, the company has plans to offer re-sealable Tetra packs in the 2nd quarter of 2006. We have already received orders from a couple major retail chains in the west and we anticipate expanding across the country very quickly," he added.

Tropical Beverage’s line of waters includes pure spring waters, flavored waters, vapor-distilled waters and waters with additives (including oxygen, caffeine, electrolytes and other enhanced minerals and vitamins). They specialize in private-labeled water and have products both in the US and overseas.
  
Tropical Beverage Inc. – www.tropicalbev.com

Tags:

  • Show Comments (2)

  • Guest

    Amazing. I crave for this after I tasted it in Brazil. We live in the UK and buy a product called cocofina which is similar.

  • Guest

    Now on it
    I have been reading about coconut water for years and just decided to start taking it not only for the healthy benefits but mainly for my weight trainging regimine.If if was good enough for the troops during WW II,then it’s good enough for me and my training partner.We will be obtaing maximum pumps as well as maintaining muscular size and density.I will look forward to seeing your product in my home town of Conroe,Texas.

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Revlon’s New Face

One of the strategies of Revlon’s new spokesmodel was to abbreviate her name from ...

Suriname attack

As Illegal Gold Miners and Prostitutes Brazilians Are Shunned in Suriname

Brazilian professor Maria Célia Coelho, a teacher at the Federal University of Rio de ...

Brazilians Will Be 238 Million by 2030

In 2030, Brazil is expected to have 237,7 million inhabitants, a growth of 39,6% ...

Brazil Gets 633,000 New Jobs in One Year

Brazilian government statistical bureau (IBGE) reports that over the last twelve months a total ...

Brazilian president Lula

Brazil’s Lula Wishes to Integrate Latin America and the Caribbean

The President of Brazil, Luiz Inácio Lula da Silva, extended an invitation to Latinamerican ...

For Greenpeace Brazil’s Transgenic Soybeans Have No Scientific Basis

Despite the forecast of a harvest including 25 million tons of transgenic soybeans, the ...

It Ain’t Easy Being a Kid in Brazil

One study from the University of Brasília shows that 69 percent of the victims ...

Street vendors, a common sight of a lively informal economy

GDP – Brazil’s Gross Disappointing Product

GDP growth is a bit of an obsession in Brazil. You can’t attend a ...

U.S.A. Calendar – May 2005

ONGOING IN CALIFORNIA   Hélio Oiticica & Neville D’Almeida exhibit and films at Los ...