Brazil to Use World Cup to Promote Brazilian Goods in Germany

    If 2005 was the Year of Brazil in France, 2006 will be Germany’s turn of receiving a series of activities directed towards promoting Brazilian products.

    The Brazilian Export Promotion Agency (Apex) will take the opportunity of the World Cup, to take place between June and July, and carry ahead a strong promotional campaign at the world championship’s hosting country.

    In all there will be 30 events, before and after the Cup, with the participation of 18 sectors. The idea is to associate the winning image Brazil has in football to its other products.

    The campaign will have extensive propaganda and communication material and a slogan was created: "We do it different".

    According to the Apex president, Juan Quirós, the idea is to say that Brazilian companies work with different solutions, diversity of products and competitive prices.

    With the campaign, the Apex expects to call attention not only from the German consumer, but from all the world, given the international visibility of the World Cup.

    "We are going to communicate to the rest of Europe and the world," said Quirós this morning during the launching of the campaign in São Paulo.

    According to him, some US$ 9.5 million will be invested in the project and a return of US$ 420 million in business is expected. The participation of 800 national companies is already programmed, but in the Apex president’s evaluation the number may exceed the mark of 1000 companies.

    Anba – www.anba.com.br

    Tags:

    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Dengue in Brazil

    Five States and Federal District in Brazil Get Dengue Epidemic

    Brazil’s Ministry of Health confirmed Thursday, February 18, that at least five states – ...

    Amazon Deforestation in Brazil Back to Alarming Level

    With 26,000 square kilometers lost last year – more than half the size of ...

    Brazilian President Condemns Vandalism in Congress

    The press office of Brazil’s Presidency released a note expressing solidarity and support for ...

    Coffee tree in Brazil

    Brazil’s Coffee Harvest Grows 27%

    Brazil's coffee crop this year is going to total 46 million 60-kilogram bags of ...

    Brazilian Bosses and Workers Demand to Participate on Economic Policy

    Successive increases on interest rate by the Brazilian Central Bank’s Monetary Policy Committee (Copom) ...

    Brazil’s Petroleum Agency to Open International Bid for Gas and Oil Exploration

    Brazil’s National Petroleum Agency (ANP) announces its Seventh Bid Round for oil and natural ...

    Brazil’s Accor Hotels Go Totally IT

    MICROS Systems, Inc. and Accor Hotels in Brazil announced an agreement to install MICROS’s ...

    Brazil Boosts Help to Victims of Child Abuse

    Beginning in August, six more states in Brazil will provide specialized care to children ...

    Brazilian Day in New York Goes "Global"

    Brazilian Day in New York was a huge event this year, with a much ...