• Categories
  • Archives

Brazil’s Embraer Sweet Sale in the Land of Bombardier

Brazilian aircraft maker Embraer commemorated earlier this week the delivery of the first three units of the Embraer 175, the second jet in the 170/190 family.

Apart from marking a new model’s entry into commercial operation, the event, which took place in the city of São José dos Campos, in the interior of the southeastern Brazilian state of São Paulo, had the taste of victory on enemy grounds.


This is due to the fact that the buyer of the airplanes is Air Canada, a Canadian company like the main Embraer competitor, Bombardier.


“The fact that Air Canada is flying the 175 shows that our product is better than the competitor’s,” said the president of Embraer, Maurí­cio Botelho.


To him, the fact that the Canadian company is the company starting commercial operation of the new jet is very important.


“Air Canada is one of the leading companies in the world and is renowned for its quality. Having our aircraft in the company fleet is a reason for great joy,” he declared.


Aerial Fight


Since 1996 Embraer and Bombardier have been fighting for the regional aviation market. The Brazilian company accuses the competitor of being benefited by Canadian government subsidies. The Canadian company has already made similar complaints against Embraer.


“The dispute continues due to the questionable support they receive from the government, while we work with the market force,” stated Botelho.


The dispute has reached the World Trade Organization (WTO) with complaints by both Brazil and Canada. Both sides have won favorable decisions from the organization and have been given the right to retaliate. A final conclusion has not yet been reached.


Orders


The three Embraer 175 jets delivered this week are part of an order for 15 aircraft, to be completely fulfilled up to the end of the year. The aircraft in question, according to the company, have a special configuration with capacities for up to 73 passengers, being nine in the “Executive” class, more luxurious, and 64 in the “Hospitality Service”, which is more popular. The model, however, may be configured for up to 86 passengers.


Apart from the 175 jets, Air Canada ordered 45 units of the Embraer 195, with 93 seats. The deliveries should begin in November this year. In all, the 170/190 family has 412 firm orders.


Anba – www.anba.com.br

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Poor Brazilians Get a Chance to Be Operated on in Cuba

Two Cuban ophthalmologists who are part of the Miracle Mission, which treats visual deficiencies ...

Only 14% of Brazilian Women Hold Executive Positions

In Brazil, women stay in school longer and are financially responsible for an increasing ...

Brazil Finalizes Preparations for Arab-South America Summit

Brazil’s Minister of Foreign Affairs, Celso Amorim, participated in a meeting on March 26 ...

Brazil’s Primary Account Surplus Well Above IMF Target

According to Brazil’s secretary of the National Treasury, Joaquim Levy, the increase in Brazilian primary account ...

Task Brasil, 13 Years Helping Brazil’s Street Kids

Since its establishment as a UK charity in 1992, The Task Brasil Trust has ...

Brazil Falls to 84th Place in World’s Press Freedom Index

Since 2002, the first year that the Paris-based press freedom organization Reporters without Borders ...

Brazil Has Four Among Ten Leading Leasing Firms in LatAm, Including Number One

A ranking of the 100 leading equipment leasing companies in Latin America was released ...

Brazil Confident to Strengthen Leadership in World’s Meat Market

While meat and chicken exports from Brazil are recovering at a slower pace than ...

Brazil Is Back to Black on Foreign Trade

Trade surplus in Brazil hit US$ 1.7 billion in February, up from a US$ ...

No Indian Candidate, Among 24, Won in Brazil’s October 1st Election

In the elections held on October 1st, in Brazil, five indigenous people ran for ...