A plan to increase the competitiveness of Brazilian tourism on the world market was launched yesterday, July 21, by Brazil’s Ministry of Tourism, which signed a contract with the Center of Management and Strategic Studies (CGEE).
The CGEE is an organ linked to the Ministry of Science and Technology dedicated to the formulation of strategies of touristic competition on the international market.
The partnership gives rise to the Brazilian Tourism Competitiveness and Commercial Strategy Plan, which is meant to ascertain the degree of competitiveness of the sector and how to adjust it to international standards of competition. The plan provides for three specific studies to map the sector, which comprises 52 sectors of the economy.
According to the Minister of Tourism, Walfrido Mares Guia, this analysis of Brazilian tourism should lead to an increase in job creation.
“The study will place tourism as a part of the strategic development of Brazil, paving the way to development and thus generating jobs.”
With this study, the Minister went on to say, “we will find the best way to aggregate value, to be more competitive in attracting foreign tourists and to encourage Brazilians to travel more.”
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