Brazil’s Foreign Affairs Are Blossoming

    The Brazilian Export Promotion Agency (Apex/Brasil), linked to the Ministry of Development, Industry, and Foreign Trade, concluded a contract last week with a Polish consulting firm to analyze the Eastern European market and identify business opportunities for Brazilian companies in fifteen sectors.

    According to Juan Quirós, president of the Apex, the agency currently employs the services of 20 international consulting firms, with a focus on the markets of Russia, China, India, South Africa, the Middle East, Southeast Asia, the Scandanavian countries, Eastern Europe, Mexico, the Andean countries, the United States, and Europe.


    With the support of these consulting firms, the agency sponsors what are called commercial intelligence activities, including business missions and big events to promote Brazilian products abroad.


    “The biggest difficulty is not to export, it’s to consolidate the market and what happens after the sale. Which should be handled through commercial intelligence activities in conjunction with the private sector,” Quirós explained.


    Apex should end 2004 with a tally of 500 international events, in which 13,522 companies participated, with exports equivalent to US$ 12 billion. 92 events were organized in the United States alone.


    Quirós singled out the yearlong contract with the French Carrefour supermarket chain to sell Brazilian fruit throughout the world.


    He also cited another collaboration in France, with the Lafayette Galeries; a three-week exposition in the British department store chain, Selfridges; and a partnership with the Spanish department store chain, El Corte Ingles.


    The Selfridges chain by itself bought US$ 6 million worth of Brazilian products. He recalled the recent Brazil-Russia Fashion Week, which included a fashion show and Brazilian music and film festival, as well as a business round, at the end of September.


    The president of the Apex informed that he leaves tomorrow, October 6, on a trip abroad to work out the details for the creation of overseas distribution centers for Brazilian products.


    There are already definite plans for centers in Miami (United States), Frankfurt (European Union), Johannesburg (Africa), Shanghai (China and Southeast Asia), and Poland (Eastern Europe).


    Quirós participated today in the panel, Independent Opportunities for Signing Trade Agreements, part of the seminar, International Negotiations: The Greatest Risk is Unfamiliarity, at the São Paulo American Chamber of Commerce.


    Agência Brasil
    Translator: David Silberstein

    Tags:

    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Burning the Forest to Save the Forest, in Brazil

    Sparks often fly when environmentalists and farmers come together, especially in Brazil. And that ...

    At This Pace, Brazil Will Still Have 2.7 Million Children Working in 2015

    A study entitled "Brazil Without Child Labor, When?" shows that if the country does ...

    Brazil Exports 31% of World’s Beef. Russia Still Main Importer.

    Brazilian beef exports yielded US$ 351.6 million in June, which represented an increase in ...

    Money Changer Says Brazil’s Ruling PT Had International Money Laundering Scheme

    Brazilian money changer, Antônio Oliveira Claramunt, aka Toninho da Barcelona (Little Tony from Barcelona, ...

    Presidents Lula and Elias Antonio Saca

    Brazil’s Lula Invites Central America to Join Mercosur

    The president of Brazil, Luiz Inácio Lula da Silva, during his official visit to ...

    Gaza under bombing

    Snubbed as “Diplomatic Dwarf” Brazil Calls Israeli Spokesman the Assistant of the Assistant of the…

    The special adviser for international affairs to the Brazilian presidency, Marco Aurelio Garcia, called ...

    Pataxó Indian from Bahia, in the Brazilian Northeast

    Brazilian Pataxí³ Indians Go to Brasí­lia to Get Lands Back

    A group of 15 Pataxó Hã-Hã-Hãe went to Brazil's capital BrasÀ­lia seeking a solution ...

    Why India Is Decades Ahead of Brazil

    Besides religiosity, two things distinguish man from the other animals: walking on two legs ...

    Iraqi Women and Their Desires in a Brazilian Stage

    Sitting on a bench, an Iraqi woman named Amal, fully covered by her black ...

    We Opposed the War, Brazil Tells Iraq Kidnappers

    The Brazilian Minister of Foreign Relations, Celso Amorim, launched an appeal for the release ...