Brazilian Firm Brings Extreme Sports to Cell Phone

    Participants and fans of extreme sports in nearly 50 countries finally have a product specially created by a Brazilian company for their mobile phones.

    Xportes, a leading brand of mobile content in the wireless industry, features videos and images with the best of the seven most popular extreme sports: surf, skateboard, snowboard, inline skate, MotoX, BMX and wakeboard.


    Developed by Gold Comunicações, a Brazilian company with global operations, Xportes answers the specific needs of entertainment for mobile phones, far different from content currently available that is recycled or repurposed TV and film programs.


    “Just as media changed as we evolved from radio to black and white TV and then to color TV, we now must change our thinking in terms of producing content for mobile,” explains Karina Goldrajch, CEO of Gold Comunicações.


    “What makes Xportes so innovative and powerful is the fact that it is produced by extreme sports enthusiasts for extreme sports enthusiasts. Passion and energy are present in all phases of creating Xportes,” adds Goldrajch.


    Another facet of Xportes is exclusivity. All footage seen in Xportes comes as a result of exclusive contracts with the top producers in extreme sports, such as Prickett Films, Rook Productions, SeaCrown Ventures, Videogroove Productions, Fox Racing, Outside the Line Productions and Mark Shonka Productions.


    Footage includes some priceless takes of T.J. Lavins (top BMX athlete worldwide) training with his friends at his private bike park constructed in his backyard.


    Xportes also provides incredible wipe-out sequences in all sports, full of energy and emotion, that brings the users into the experience.


    Motorbikes defy the law of gravity with riders that fly like superman for a few seconds until they grab their bikes back.


    Wakeboards become magic carpets that allow the most awesome air flips and loops. Inline skaters glide over rails in cities such as Tokyo and Los Angeles. And surfers thread the perfect tubes at the Pipeline on the North Shore of Oahu.


    With this worldwide launch, Gold Comunicações also becomes a leader in distribution.


    Founded in 2003, Gold Comunicações is a Brazilian-based company with global operations, dedicated to creating premium content for cell phones to segmented audiences.


    Gold Comunicações – www.goldcomunicacoes.com.br


    PRNewswire

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