Brazil Wants to Export Less Green and More Toasted and Ground Coffee

    The Brazilian industry wishes to increase exports of toasted and ground coffee. The objective is to add value to national production and increase revenues with sales abroad, still mainly due to green coffee.

    In this growth strategy, the Arab countries showed up as a potential market. "In the next five years there will be important advances," said Guivan Bueno, president of the Brazilian Coffee Industry Association (ABIC).

    Measures to stimulate coffee industrialization have been taken by the sector for, at least, two and a half years.

    In 2002, the State of São Paulo Coffee Industry Union and the Brazilian Export Promotion Agency (Apex) established the Integrated Sectorial program for Industrialized Coffee Exports (PSI).

    The result: between 2002 and 2004 the product’s exports increased 45.6%, going from US$ 5.7 million to US$ 8.3 million.

    The volume is still small, but there is growing interest from entrepreneurs to participate.

    The program started with 13 companies, of which only three were exporters. Currently there are 37 in the whole country, of which 20 sell to foreign countries.

    The aim of the program is to direct the companies to carry out efficient management, adapting their products to the global markets’ tastes.

    There are, also, incentives for a change in production focus: stimulation for the production of gourmet coffee, capable of satisfying the palate of the most demanding markets.

    The Arabs

    In the search for new markets, there are interesting alternatives such as the Arab countries, where the competition is strong, especially with the Italian and German products.

    "Our relationship with the Middle East is starting now," said Christian Santiago, executive coordinator of the PSI.

    "We know there are some factories that already sell to countries like Saudi Arabia and Lebanon. But it’s not a continuous flow," observed the president of ABIC. There is, however, a market to be conquered.

    The industrialization of the raw material is a fundamental initiative in a country that is the greatest green coffee exporter in the world.

    In the year the PSI was created, Brazil exported 27 million bags of the raw product , against only 5 million of the industrialized product.

    Countries such as Germany – the greatest buyer – purchase the grains, process them and resell, at a much higher price.

    Omar Nasser is from the Federation of Industries of the State of Paraná (Fiep).

    ANBA

    Tags:

    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Brazil Seeks International Pacts to Fight Corruption

    By the end of 2006, the Brazilian government intends to negotiate and sign judicial ...

    Brazil Has Become Main Exporter of Illegals to the US, After Mexico

    U.S. Border Patrol officials are facing an immigration loophole dubbed OTM, or Other Than ...

    Brazil: In Rio’s Poorest Areas 70% of Birth Certificates Have No Father’s Name

    An unprecedented campaign to encourage voluntary recognition of paternity is being promoted in all ...

    Brazil Might Appeal to Higher Court over Marathon

    The president of the Brazilian Olympic Committee, Carlos Arthur Nuzman, says he will appeal ...

    Brazil Rises from 21th to 11th Among World’s Favorite Places for Events

    Business tourism is growing in Brazil. According to a study disclosed yesterday, July 27, ...

    Chevron's spill

    Chevron Expected to Pay US$ 100 Million in Fines for Spilling Oil Off Rio’s Coast

    Brazil’s National Petroleum Agency (ANP), the Brazilian Institute of Environment and Natural Resources (IBAMA) ...

    Brazil and Spain Sign Pact to Fight Organized Crime

    The ministers of Justice of Brazil, Márcio Thomaz Bastos, and Spain, Juan Fernando López ...

    Mining company Vale SA, in Brazil

    Brazil Wants to Re-Nationalize Vale, World’s Largest Iron-Ore Producer

    According to Brazil's most respected weekly magazine, Veja, the President of Brazil, Luiz Inácio ...

    Democrats Have a Chance to Reshape Bush’s Flawed Latin American Policy

    Is there, or will there be, a revitalized Democratic Latin American policy as distinct ...

    Heavy Hand

    The U. S.’ intervention in Colombian-Brazilian bilateral relations follows the election of a left-wing ...