• Categories
  • Archives

Kaftans, Abayas and Hijabs Are a Hit in Brazil Too

Dolce & Gabbana debuts line of hijabs and abayas
International clothing brands and retail chains are making room in their stores for the style of Muslim women. And that includes some Brazilian brands. Household industry names are putting their own spin on the dressing styles of Islamic women. “The Islamic world is in the spotlight right now,” says fashion consultant Ana Paula Lima.

Those that have incorporated Islamic fashion into their collections, with veils and fabric-heavy clothes, include Italy’s Dolce & Gabbana, which released a line early this year featuring veils and ankle-length tunics.

The Swedish retailer H&M is also carrying Islamic-oriented clothes. Between last year and this one, the likes of Japan’s Uniqlo and Britain’s Marks & Spencer have put out Muslim-styled pieces.

Lima, the consultant, believes there’s a perception that this is an under-tapped fashion niche that’s growing and grossing billions of dollars.

Dolce & Gabbana debuts line of hijabs and abayas

“Moreover, Western countries are interacting more and more with people from the Muslim world, the Muslim community around the world is growing, and this creates a demand for fashion to supply this niche,” she says.

The items have appeared in fashion shows, but are also worn in the streets, both by followers and non-followers of Muslim religion.

“Some women will wear standalone items because they’re the new trend on catwalks; the kaftan has grown popular in the West, and head scarves are seen and worn by Western women in a more natural way,” the fashion consultant explains.

But she claims the brands’ real targets are Islamic females. “Just like you have your petit or plus size clothes, this is a niche that they are looking to reach,” says Lima.

So much so that one of the places where Islamic clothing items are the most widespread is Paris, France, which is home to a very big Islamic community, besides being the world fashion capital, the consultant ponders.

In Brazil, the trend is more timid, but there is one nonetheless. Ana Paula Lima claims she hasn’t witnessed a strong Muslim influence in the latest fashion shows, the 2016/2017 summer ones held last April.

But the collections comprise a few Muslim-inspired units, such as stone-embroidered kaftans and ankle-length dresses. “The kaftans have become a staple of nearly all beachwear shows,” she says.

According to Lima, Brazilian brands tapping into the Muslim style include PatBo embroideries, Adriana Degreas kaftans, and long dresses and closed tunics by Iódice, Paula Raia and Gloria Coelho.

“Kaftans grew to be accepted, especially as beachwear, and so did scarves,” she says, also mentioning embroidered party dresses, which are very popular and much appreciated by Arab women.

The consultant notes, however, that Brazilian women are not fans of covering their entire bodies, so the heavier-type tunics did not catch on much. Around the world, Islamic fashion can be translated into kaftans, stone embroidery, higher necklines, and head scarves.

Anba

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Paraguay Makes Its Case for a Fair Deal with Brazil on Itaipu

Paraguay, which is a landlocked country, will make public in Uruguay and Spain, its ...

Brazil Wants Digital TV That Will Cost Zip to the Consumer

Brazil’s Minister of Communications, Hélio Costa, will soon travel abroad to check on the ...

Welcome to Brazil – Say "Cheese"

Simply because Brazilians have to be photographed and fingerprinted in the US is no ...

Brazil Beefs Up Cuba Ties with Deals and US$ 1 Billion Help Package

Cuban leader Fidel Castro is lucid and healthy enough to resume a political role ...

Gays’ Santa Claus Is Brazil Lula’s Latest Title

The president of Brazil, Luiz Inácio Lula da Silva, was named “Gays’ Santa Claus” ...

Good to the Last Grain

What makes the coffee growers of Mulungu so special is their history of resistance ...

Brazil's Education Minister Tarso Genro

Brazil’s 2010 Presidential Campaign Has Started and Tarso Genro Is Ahead

Sunday, October 29, 10.55 pm in Brasília: Luiz Inácio Lula da Silva is re-elected ...

Herzog’s Madness with Method in Brazil’s Amazon Jungle

There is an old adage your mother may once have taught you about the ...

Driven by Hope

It is the Landless Movement belief that the large landed estate (latifúndio) and the ...

Pernambuco, Brazil, Wants to Become a Hub for Oil Services

Pernambuco, a state in Brazil's Northeast, wants to become a supplier hub of services ...