The Tough Job of Selling Fish to Brazilians

Fish is a very big business worth some US$60 billion annually around the world. Brazil has less than 1% of that market – about US$400 million. 

So, the Special Secretariat for Aquaculture and Fish (SEAP) is doing something about it. They have joined forces with the supermarket association (Abras) and are promoting Fish Week.


The World Health Organization reports that eating fish is good for you. Fish fortifies the bones and the immunological system.


It can reduce the chances of getting high blood pressure, Alzheimer disease, cancer, arteriosclerosis, schizophrenia, depression, premature births and diabetes, among other things.

The campaign will take place not only in supermarkets, but in street fairs, shopping centers, tourist locations and even in public schools. Many fish products will be sold at up to 40% off the regular price.

Guilherme Crispim of SEAP reports that annual Brazilian per capita consumption of fish was 6.8 kilos in 2002, and has been rising around 5% annually, but remains below the WHO recommendation of 12 kilos annually.


Crispim says that with the campaign giving things a boost, Brazil may reach the WHO recommended level by 2007.


Fishing Fleet 


Brazil’s fleet of fishing boats will be modernized over the next three years with investments of US$ 477 million (1.5 billion reais).


The Profrota program of the Special Secretariat of Aquiculture and Fishing also covers the purchase of used vessels less than five years old.


The resources will come from the North and Northeast Constitutional Funds and the Merchant Marine Fund. Payment will be made in up to 20 years with average annual interest rates ranging from 7% to 12%.

The fishing boats will operate in the so-called Exclusive Economic Zone and in international waters.


The program, which was under discussion for four months by representatives of eleven government Ministries, is intended to stimulate the construction of at least 100 boats and the acquisition of 30 more with fewer than five years of use. An additional 240 boats are expected to be modernized.

According to the Minister of Fishing, José Fritsch, the measure will allow the exclusive zone to be occupied in a sustainable manner.


“We need to have a structure of ocean fishing vessels for deep water, but within a perspective of sustainability,” he said.


Another of the Special Secretariat’s actions foresees the modernization of four fishing terminals with financing on the order of US$ 87 million from the World Bank (IBRD).

Agência Brasil

Tags:

You May Also Like

Brazil: Trying to Save the Forests

The conservation and recuperation of the remnants of araucária forests in the South of ...

In Brazil Today Worse than the Illegality is the Immorality

Exactly fifty years ago last month then-President Jânio Quadros resigned, throwing Brazil into one ...

Lula’s Popularity Falls to 57%. And 47% of Brazilians Condemn His Politics.

Compared with December, 2004, there was an increase in the percentage of Brazilians interviewed ...

Brazilian currency, the real

Brazil Cuts Interest Rates for 14th Time in a Row, to 12.75%

Brazil's Central Bank on Wednesday, March 7, cut the basic reference interest rate Selic ...

Volkswagen's Gol Totalflex made for the Brazilian market

Being an Ethanol Pioneer Doesn’t Exempt Brazil from Eco-Responsibility

For 30 years Brazil has been using ethanol as fuel. What is been referred ...

Brazil Hopes to Become World’s Top Biofuel Provider

The Brazilian Minister of Agriculture, Roberto Rodrigues, believes the biofuels will become important commodities ...

Brazil’s Vivo Teams Up With ReCellular to Save Cell Phones from Trash

US-based ReCellular, an international collector, reseller and recycler of used wireless cell phones and ...

A Brazil Out of Tune

Musical instruction in the public schools is not a priority for those responsible for ...

Brazil Tourism

Brazilian Tourism Breaks Four Records This Year, Including Foreign Funds

Brazil's tourism ended the first four months of 2007 with four record figures: the ...

40% of Brazilians (72 Million) Have Not Enough Food. 14 Million Live in Hunger

Around 14 million people in Brazil live in constant hunger, and over 72 million ...

WordPress database error: [Table './brazzil3_live/wp_wfHits' is marked as crashed and last (automatic?) repair failed]
SHOW FULL COLUMNS FROM `wp_wfHits`