Brazilian Fruit Exports Get Push and Money from Government

    Brazil’s Export Promotion Agency (Apex – Brasil) and the Brazilian Fruit Institute (Ibraf) concluded a nationwide agreement this week to encourage exports of fresh and processed fruit.

    The fruit sector will receive over US$ 5.1 million (13 million reais) this year from the federal government to spend on promotional activities abroad.


    The chief program on the list is the Brazilian Fruit Festival, consequence of a partnership between the Apex, the Ibraf, and the Carrefour supermarket chain.


    The Festival intends to augment the sector’s promotional activities in 18 European, Middle Eastern, Asian, and American countries. The program, which began last September, established a goal of US$ 546.8 million in exports in 2005 – 20% more than in 2004.


    The strategy of the Festival is to offer fresh fruit, juice, and fruit pulp in tasting sessions. The main countries this year are France, Italy, and Argentina.


    The Festival got underway on April 11, in Italy, with simultaneous sales in 16 hypermarkets.


    In France the program is part of the commemoration of the Year of Brazil, and the major promotional events in Paris are scheduled for May.


    No definite date has been set for the festival in Argentina. Festivals were held last year in Spain, Portugal, and Poland.


    “The international market is very receptive to the flavors and diversity of Brazilian fruit. In Poland, for example, where we inaugurated the Brazilian Fruit Festival, the stock of some fruit, acquired to last a week, was gone at the start of the second day,” affirms Juan Quirós, president of the Apex.


    The value of Brazilian fresh fruit exports grew 208% between 1998 and 2004, from US$ 120 million to US$ 370 million.


    Agência Brasil

    Tags:

    • Show Comments (2)

    • samadhi ishaya

      yea!!
      When will the fruit be available in the US?? There is one in particular that I’ve forgotten the name – an orange, round fruit, about the size of a peach, but the flesh is absolutely slurpy, sweet and succulent! What is it called??

    • Guest

      Blah
      I think you suck

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Egypt Discovers Brazil as Good for Business

    Brazil’s exports to Egypt increased almost 35% last year and, if it depends on ...

    Brazil Fears an Isolated Indian Tribe Has Been Victim of Genocide

    The Brazilian federal police have launched a major operation to remove settlers and loggers ...

    Unable to Maintain Roads Brazil Puts Another 2600 Kms for Bid

    The Brazilian government plans to place the administration of another 2600 kilometers of federal ...

    A Brazilian bishop takes a picture of the pope

    Pope Pans in Brazil Media and Aggressive Proselytism of Evangelical Sects

    World's most catholic country finally got its own saint. Pope Benedict XVI canonized, Friday, ...

    Not Promise But Guarantee from Lula: All Will Be Better in Brazil, in 2006

    Brazilian President Luiz Inácio Lula da Silva "ensured" Monday that the Brazilian economy will ...

    Brazilian passport

    Wanna Be a Brazil Resident? US$ 50,000 Is All You Need

    You might think that the fastest and easiest way to get a permanent visa ...

    Varig Log

    Brazil’s Varig Expands International Cargo Service with New Planes and Routes

    Varig Log is expanding its fleet of aircraft and also its routes. The company ...

    Real, the Brazilian currency

    Brazilian Economic Activity Goes Down 1.2%

    In Brazil, economic activity has dropped in the second quarter this year. According to ...

    Brazil Reserves a France + Germany for Indians

    The goal of Brazil’s National Indian Foundation (Funai) is to homologate 25 indigenous territories ...

    Maracanã stadium in Rio

    Brazil’s Main Stadium for World Cup Reopens 4 Months Late and Unfinished

    The Maracanã stadium in Rio, venue for next year’s World Cup final and the ...