Naomi Gathers Friends to Promote and Help Brazil

    Brazilian President Luiz Inácio Lula da Silva received Tuesday, April 26, at the Planalto Palace, the British model and entrepreneur Naomi Campbell. She came to present the project “We Love Brasil,” which has the objective of promoting the country abroad, through its products.

    The project was Naomi’s own initiative, and will count on the partnership of the Ministry of Tourism.


    Part of the profits with products sales will go to Brazilian institutions that work with needy children.


    At first, the idea is to sell a T-shirt saying “We Love Brasil” in all duty-free shops in the world, and stores of all designers and stylists invited by Naomi to participate on the project.


    She will invite Brazilian and international celebrities, as well as representatives of the fashion business to help her with the project worldwide.


    Since 1998, the supermodel has been involved with social projects. She started at South Africa, with Nelson Mandela, organizing the event “Versace for Africa” to raise funds for the “Nelson Mandela’s Children’s Fund (NMCF)”.


    The President of the Brazilian Institute of Tourism – Embratur, Eduardo Sanovicz, who participated on the meeting with Lula and Naomi, said that this project will promote Brazil abroad, and foster tourism in Brazil.


    “A media campaign of this size would cost us millions. Initiatives like this one are fantastic; socially, commercially, and politically positive,” said Eduardo.


    Agência Brasil

    Tags:

    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Samba school Mocidade Alegre

    Brazil’s Samba Clubs Learn How to Draw Tourist Crowds

    São Paulo state Carnaval samba schools have managed to increase their profits and to ...

    Brazil’s Foreign Debt Jumps 8.5% to US$ 174.5 Billion

    Brazilian foreign debt totaled  US$ 174.560 billion at the end of October which represents ...

    Brazil's Bullet Train

    Brazil to Build 800 New Airports and Take Bullet Train from Drawing Board

    Talking in Paris, Brazil’s president, Dilma Rousseff, told reporters her government intends to build ...

    Polls Show Lula Will Win Reelection in Brazil Hands Down

    Brazilian President Luiz Inácio Lula da Silva stands out as an undefeatable candidate for ...

    English for Brazucas 4

    What Brazucas call bife is actually uma posta de carne and may be prepared ...

    Hundreds of Evicted Brazilian Indians Have Nowhere to Go

    Junei Marques, the mayor of the town of Antônio João, in the state of ...

    Brazil Sends 22 to Peacekeeping Mission in Sudan

    Brazil joined the United Nations (UN) peacekeeping mission in Sudan. Two Army officials have ...

    Opposition Calls Brazil’s Finance Minister Defense of His Reputation, ‘Stress Relief’

    Brazilian markets reacted positively to Finance Minister Antonio Palocci strong denial of any involvement ...

    A cornfield in Brazil

    Grain Production Grows 4% in Brazil While Revenues Fall 15%

    Brazilian grain production grew by 4.1% in 2006 compared with the previous year. A ...