Brazil’s Perdigí£o Bullish on Arab Market

    Perdigão, a traditional exporter of chicken to the Middle East, intends to start
    selling greater added value products, including sausages and hamburgers, to
    Saudi Arabia, Kuwait, Bahrain, the United Arab Emirates, and Qatar.

    by Geovana Pagel


    “With this we hope to have a 20% increase in sales (to the region),” stated the company Foreign Relations director, Ricardo Meneses, yesterday during the Expo Abras 2004 fair.


    Export of the new products, to be halal, should start next year. The company, which is commemorating 70 years in operation, has been selling to the Middle East since 1977.


    According to the director, the Arabs already answer to 30% of Perdigão export. “The Arab countries are currently one of our main markets. This is so true that all the units follow Islamic regulations, executing halal slaughter,” he explained. The company also has an office in Dubai so as to simplify sales to the region.


    Perdigão has the largest stand among the exhibitors at Expo Abras, with an area of 720 square metres. The company forecast is to receive around 6,000 visitors a day.


    In the first half of this year, Perdigão export rose 61.4% in terms of revenues and 24.6% in terms of volume. Export totalled 149,400 from April to June, a growth of 19.9% with regard to the second quarter last year. Company foreign trade represented 59.4% of net revenues in the period, around US$ 412.6 million.


    New Factory


    Perdigão also took advantage of Expo Abras to announce investment of around US$ 104.5 million. Most of these funds, around US$ 82.5 million will be invested in the construction of a new agro-industrial complex in the city of Mineiros, in the midwestern Brazilian state of Goiás.


    According to Meneses, the work will be partially funded by a Goiás state special program for government investment, and by a midwestern fund, through the Bank of Brazil.


    “The unit will be destined to halal slaughter and to the processing of turkey and Chester. There will be two slaughterhouses, one hatchery, an animal feed plant, and a distribution center, and should be put into operation in the second half of 2006,” he explained.


    The company is going to generate around 2,000 direct jobs, and 6,000 indirect jobs in this new unit. The complex will have a processing capacity of 81,000 tons/year, the project forecasts an increase in company revenues of around US$ 190 million.


    Another US$ 22 million, part of the company investment program for 2004/2005, will be turned to logistics, infrastructure, and improvement of production lines, including distribution and expansion of the productive capacity in various units in the southern Brazilian states of Santa Catarina and Rio Grande do Sul.


    ANBA ”“ Brazil-Arab News Agency

    Tags:

    • Show Comments (2)

    • TAHIR HAMID

      HALAL CHICKEN LEG QUARTERS FROM USA
      WE EXPORT 100% HALAL CHICKEN LEG QUARTERS ALL OVER THE WORLD. THE QUALITY AND SERVICE IS BEST. CONTACT US FOR FURTHER INFO. THANK YOU

      TAHIR HAMID
      HOUSTON, TEXAS USA
      SIMRANHOUSTON@YAHOO.COM

    • Guest

      perdigao chicken nuggets
      is it sure that all the meat products are purely halal and suitable for muslims to eat?

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Brazilian Congress

    Lula Hits Back at Brazilian Congress

    Disgust is probably the best word to sum up the Brazilian electorate’s view of ...

    Brazilian Farmers Going Through Massive Losses

    According to the vice president of the Federation of Agriculture in the state of ...

    Brazil, US and EU Narrow Gap on Farm Subsidy and Market Opening Discussions

    The need to intensify negotiations about agricultural and non agricultural market-opening, and about domestic ...

    Kofi Annan Calls Brazil’s Lula for Support

    The Secretary-General of the United Nations (UN), Kofi Annan, asked Brazilian President Luiz Inácio ...

    Soy plantation in Brazil

    Brazil Anticipates Record Crop but Less Profits

    The Agriculture minister of Brazil, Reinhold Stephanes, anticipated a "record 2008/09 grain crop" close ...

    Brazil’s Giovanna Shoes Discovers the Arab Market

    The shoes manufacturer Sandálias Giovanna, from the southeastern Brazilian state of Minas Gerais, is ...

    Gol and Varig planes side by side

    Brazil’s Gol Airline Merges Varig and Gol, But Keeps Both Brands

    Brazilian airline Gol Linhas Aéreas, which controls Gol and Varig announced this Wednesday, July ...

    Public servants' strike in Brazil

    Unhappy, Striking Brazilian Civil Servants Get 16% Raise and Go Back to Work

    In Brazil, last weekend (August 25 and 26) was the deadline for striking federal ...

    President Lula and cabinet chief Dilma Rousseff

    Lula’s Favorite Gets Face Lift Before Running for Brazil’s Presidency

    Brazilian president Luiz Inácio Lula da Silva had already shown its preference. Now the ...

    TV Brasil

    Brazil’s Public TV Will Target 3 Million Brazilians Overseas

    Tereza Cruvinel, the chairwoman of Brazilian state-owned communications company Empresa Brasil de Comunicação (EBC), ...