Brazil’s Coconut Water Coming to a Store Near You

    The Brazilian coconut water market is around 600 million liters a year. The
    development of machinery to extract the water from the fruit and the packaging
    technology has made the sector expand rapidly since the 1990’s. Sales of the
    Brazilian product in long life packages have doubled in the last five years,
    rising from 60 million to 120 million units.

    by Geovana Pagel


    Product export represents less than 10% of the total produced, but sector specialists are very optimistic. “There is a large market to be won for this typically Brazilian product,” stated Denis Ribeiro, economic director of the Brazilian Association Brazilian Food Processors Association (Abia).


    According to him, the organization has a partnership with the Brazilian Export Promotion Agency (Apex) and is always participating in international fairs.


    In December last year, for example, representatives of the Abia participated in the Brazilian Week & Trade Exhibition in Dubai. “The Arab countries are still not among the importers, but I believe that this will change in little time,” he believes.


    In the last 10 years, the sector has been registering consumption growth of around 20% a year on the domestic market.


    “We believe that the future is in investment to increase product conservation, generate safe packages, and market the product, mainly on the foreign market,” guaranteed the director.


    The largest domestic producers have already noticed that the market is expanding. The Socôco group, born in the northeastern Brazilian state of Alagoas in 1966 and which produces 3.8 million litres of coconut water per year, has been investing mainly in their Kero-Coco brand.


    “In the last three years we have invested around US$ 1.36 million in our Petrolina unit (in the northeastern state of Pernambuco), inaugurated around one and a half years ago, and generated around 250 new jobs,” explained Leonardo Tenório, the company export manager.


    The group owns Socôco farm, with 5,000 hectares, one of the most productive farms in  the world: 120 coconuts per tree/year, three times the Brazilian average, which is around 40 coconuts per palm each year.


    Of the 800,000 trees they have, around 75% are in the productive phase, guaranteeing over 70 million fruit a year, or 15 tons/day.


    Tenório explained that foreign trade of coconut water started around nine years ago. “Japan, the United States, Europe, and countries in South America are our main targets. However, we are interested in new markets, like the Arab countries,” he said.


    ígua de Coco da Amazônia (Amacoco), a joint venture between Socôco and group Regon from the southeastern state of Minas Gerais, invested around US$ 6.8 million in the construction of a plant for packing coconut water in tetra pak packages.


    This package guarantees the product a shelf life of eight months without refrigeration.


    Responsible for 70% of the domestic packed coconut water market, Amacoco is going to add another 500,000 liters a month of productive capacity to their current 2 million liters per month, with the installation of another production unit, in the northern state of Pará.


    Amacoco, established in 1995, has been exporting coconut water for 5 years, especially to the United States, Japan, Jamaica, Portugal, France, England, Puerto Rico, and Africa.


    In all, the company produces 15 million liters and exports 750,000 liters. They have two factories, one in the city of Belém, capital of Pará, and another in Petrolina, employing 220 people.


    Greater productivity


    Expansion of industrialization also reflects the great increase in production of dwarf coconuts, a variety especially for the production of coconut water.


    The country currently has 90,000 hectares of cropland, three times more than five years ago. Of this total, less than 50% is in effective production. This means that domestic production, around 280 million units in 1999, may reach 1 billion coconuts per harvest by 2005.


    Coconuts are still cultivated mainly on the coast of the Brazilian Northeast. However, the species is expanding to the Northern and Midwestern region, and also to parts of the South and Southeast, and to the semi-arid Northeast. The most important varieties are the Giant (Typica) and Dwarf (Nana).


    The Hybrid is the result of a cross between these two varieties. According to figures supplied by the Brazilian Association of Coconut Producers (Abrascoco), 70%, 20% and 10% of the coconut palms planted are Giant, Dwarf, and Hybrid, respectively.


    According to researcher Wilson Aragão, of the Brazilian Agricultural Research Corporation (Embrapa), hybrid coconuts may offer various advantages over the other two varieties when in good agro-ecological planting conditions.


    It presents greater pulp productivity (8.5 to 9 tons per hectare) when compared to the Dwarf (8 tons per hectare) and the Giant (3.5 to 5 tons per hectare).


    It also concentrates more water (10,000 to 12,000 liters per hectare) and greater fruit productivity (20,000 to 24,000 fruit per hectare) than the 5,000 to 7,000 and 8,500 to 11,500 liters per hectare of the Giant.


    With regard to the Dwarf, the Hybrid has the advantage of a more vigorous plant, with greater water productivity (500 ml/fruit against 300 ml/fruit) and pulp (350 to 400g/fruit against 200g/fruit, on average).


    Bahia in first place


    Bahia, in northeastern Brazil, is the largest coconut producer in the country. The state has a cultivated area of 80,000 hectares of coconut palms, and the annual production of over 250 million fruit. This production contributes over US$ 27.3 million to the Agricultural Gross Productive Value (GPV), and generates 240,000 work posts.


    In the world ranking, Brazil is the fifth producer of the fruit, losing to the Philippines, Indonesia, India, and Sri Lanka.


    Last year, in an area of 247,900 hectares, the country harvested around 1.16 million fruit, being 879, 000 from the Northeast. Productivity in Bahia state is 5,212 fruit per hectare.


    ANBA ”“ Brazil-Arab News Agency

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    • Show Comments (15)

    • Edson Brito III
    • Edson Brito III

      owner
      I have a coconut farm in Northeast Brazil Fazenda Cabacos, with 30,000 coconut tress, surounded by others smallers producers summing up to a total of 250,00 coconut trees and I am interested in partnership to industrialize and export the water since in this region there is no one industrializing it. Please contact me if interested.

    • German coconut importer

      Organic coconut water
      We are very interested in importing organic coconut water. Coconut oil and soap are also interesting to us. We are happy to receive any information about exporters.
      Please contact nicolas.limbrock@kulau.de or visit our website http://www.kulau.de. Thank you!

    • Romeo Durano

      Wanted Technology Transfer
      We are interested to process the Young Cocount Water – the same technology developed by the Ministry of Defense of India and the Coconut Coir Baord fo India where they now process the Yuong Coconut Water without exposing it to high temperature or pasteurization – so that the taste of the young Coconut Water does not change

      Anyone who has the technology, we are interested in the Technology and is willing to pay a fee

      Please contact us with your complete contcat detials at – celebes_marketing@gmx.com

      Thank you

    • Romeo Durano

      Wanted Technology Transfer
      We are interested to process the Young Cocount Water – the same technology developed by the Ministry of Defense of India and the Coconut Coir Baord fo India where they now process the Yuong Coconut Water without exposing it to high temperature or pasteurization – so that the taste of the young Coconut Water does not change

      Anyone who has the technology, we are interested in the Technology and is willing to pay a fee

    • Stacie Anderson

      Marketing/Holistic Consultant
      Good afternoon. Would you kindly recommend a private labeller who might be interested in providing quality organic coconut water in tetrapak for US, (Florida) distribution? There are a few on the market here yet they are more processed and offer very little nutritional value. My goal is to provide a nutrition packed beverage with quality at a low price that allows distribution in my area.

      Many thanks!
      Stacie

    • Ricky

      Brazilian producer
      I am setting up a coconut water production in Brazil and may be interested in export to US. Please (Bob Goodrish and Alaric Craig) send contact information to reishog@ hotmail.com
      Regards,
      Ricky

    • Alaric Craig

      Business Owner
      I am very interested in sourcing information on Brazilian coconut water producers. My partners and I would like to establish relationships with coconut water producers to market this product initially in the US and eventually elsewhere.

      I hope that you can provide information about the business of coconut water production in Brazil and how best to contact these producers.

      Looking forward to hearing from you.

      Thanks,
      Alaric

    • Bob Goodrich

      owner
      I am interested in information on Brazilian packaging (12 ounce cans) of the coconut water with my propriatary label. We have be exploring initial distribution in Washington State, with future growth along the west coast. Our port of entry would need to be Seattle, Washington.

      We are obvioully looking for the most cost effective way to proceed with this venture and would welcome suggestions and advice.

    • Dr pradeep.k.reddy

      tender coco from india
      hi i am pradeep.k.reddy from india ,bangalore i am interested in export of tender coconut water to any country at any volume if any body interested contact me and if anyone have tecnology ,project report,please forward me so that i can help others who want to setup,plant in india and invest in india

      contact me on:- pkreddy_18@hotmail.com

    • Raja

      Business Owner
      Hello to everyone,
      I’m Businessman from U.S and would like to know pure coconut water wholesalers in Brazil who would do packaging on my name for U.S market. Please send me quotes on the Pure coconut by volume. If possible please send me few or more different companies. Send me email at cambridgeexxon@aol.com

      Thank you,
      Raja

    • rajeshkumar jakka

      coconut water packing unit
      Dear sir,

      this is rajesh, an mba quaified person, want to set up a unit of tender coconut water packing unit in india, so can you provide the guidence for this establishment. i am need of project report for estimation of cost of the plant and technology.

      hope to here you in soon,

      thanking you sir,

      yours faithfully,

      rajesh kumar jakka

    • Manuel Miranda

      Export Data
      I’d like to know the numbers of Brazilian exports of coconut water by country. Also I’d like to know the exports numbers at company level (DuCoco, Sococo…)

    • Guest

      Informacion Embotelladoras de Agua de Co
      Busco, informacion de empresas que vendan tecnologia para embotellamiento de coco. email. julio@ceresgroup.org
      El Salvador

    • Guest

      InformaciÀ³n sobre emnnpotelladores de ag
      Buenas tardes,

      Mi nombre es Fernando Alvarado, en primer lugar quisiera felicitarle por la acusiosidad y detalle de su reportaje, lego quisiera comentarle que soy un empresario radicado en Ecuador, en la actualidad poseo una marca de agua de coco y me gustarÀ­a que me ayuden con los contactos de empresas que me puedanm maquilar agua de coco con mi marca para mi paÀ­s ya que la producciÀ³n de coco acá es muy limitada y necesito más agua por la demanda:

      Gracias de antemano y saludos,

      Fernando Alvarado

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