Brazilian Economy is Winning for Marta in Sí£o Paulo

    We’ve not heard much from Erundina (PSB) in the media recently. Probably because she’s seen her poll figures in the campaign for mayor of São Paulo slump from 7% during August to around 3%. As the last of the ‘big four’, she’s rapidly becoming irrelevant to the first round of voting.

    by Guy Burton

    But her support base will be of interest to the two front
    runners who make the second round (on current projections the PT’s Marta Suplicy
    and José Serra of the PSDB).

    Unfortunately for Serra, Erundina is
    changing her campaign strategy
    . Instead of fighting on two fronts, she’s
    stopping her attacks on Marta and focusing on Serra. The reasoning behind the
    change ”“ visible on TV and radio since Monday ”“ is explained by the political
    commentator, James Lewis:

    “There’s an umbilical relationship between Serra and Erundina:
    if one goes up, the other comes down.”

    I do wonder to what extent the
    decision to shift attention away from Marta is being driven from within the
    electoral coalition.

    Along with her street visits, it was noted in the
    Folha that Marta had been seeing meeting two members of the PMDB ”“ a
    city councilor and a congressman ”“ who are members of Erundina’s

    Could there be discussions going on about which way to jump
    after the first round?

    And while Erundina has been putting Serra in her
    sights, someone seems to have failed to get the message to the PSDB.

    They appear to be busy trying to win her over for the second
    round along with Paulo Maluf’s (PP) voters. As one of the campaign organizers,
    Walter Feldman, says:

    “We’re looking for Erundina’s support and we want the support
    of Maluf’s voters. The party won’t ask for any formal support from Maluf. But
    the polls show that the majority of malufistas would vote for Serra in the
    second round.”

    Fight! Fight!

    On Thursday there was a squabble between the Marta and Serra
    camps. Not really much to comment on, since both were throwing their toys out of
    their prams, with the usual denunciations and threats of the country going to
    pot if the other side wins.

    But I’ll limit myself to reporting that Marta called
    Serra a “male chauvinist”
    , which is relevant given Marta’s high profile and
    visible role as a leading feminist. You would think that someone like her
    wouldn’t use terms like that lightly.

    responded with a quip
    : “Rubbish doesn’t have either sex; it can be said by a
    man or a woman.”

    On the gravy train

    Aha, finally an attack between the PT and PSDB which actually
    appears to have some substance (limited though as it is) behind it. This
    Folha piece records Eduardo Suplicy (Sao Paulo senator and Marta’s
    former husband) as saying that the PSDB state
    government has been aiding and supporting cities run by their party colleagues
    over others

    This follows a Folha article which suggested that the
    part of the state budget spent on cities in 2002 and 2003 shows that tucano
    cities received 293.6 million reais (36%) of the 796.3 million
    reais in voluntary transfers for public works and infrastructure
    development; PT cities received 104.1 million reais (or 13%).

    figures alone seem stark. But it would perhaps be of more value if we knew how
    much had been spent per capita in PT and PSDB cities.

    Negative? What do you mean?!

    A consultant to the Estado Group which owns the Estado de
    S. Paulo
    newspaper, Fátima Pacheco Jordão, gave an interview which suggests
    that Marta’s
    vote-PSDB-and-watch-them-eat-your-babies strategy may backfire

    According to Fátima Jordão, the problem is that Marta is trying
    to bring the added dimension of the PT-PSDB conflict at the state and national
    levels while most people see the São Paulo poll as little more than a local
    contest: “Marta is playing chess while the voter is playing

    The consultant believes that the PT seems almost solely
    concerned with the São Paulo election, but that even though Marta’s strategy may
    have a negative effect, the PT won’t be beaten in October.

    The reason for this, she says, is because of the economic
    recovery in the country:If they start to have a positive and real
    effect on people’s lives (like the ability to buy things)… they will help a

    But Fatima Jordao thinks that while the economy can help the PT,
    the PSDB have a great ally in the state governor, Geraldo Alckmin: “…the tucano
    campaign has been selling the idea of a government in partnership, of projects
    done in partnership. And he only entered [the campaign] at the moment when Marta
    started to use his name when talking about partnership.”

    pay, won’t pay

    Maluf used Thursday to claim that Sao Paulo
    city’s debt is “unpayable”
    and that he would renegotiate it with the
    authorities if elected. The candidate used his own unmatchable way with words to
    criticise not Marta, but the former federal government, of which Serra was a

    “The fault doesn’t lie with Marta. It’s the result of a
    perverse economic policy which benefited the banks. The tucanos introduced a
    policy of pornographic rates since 1995 which broke City Hall and is breaking

    Pornographic? That’s an interesting choice of word there which
    conjures up visions of half-naked fiscal policies, bound and gagged exchange
    rates and a monetary supply dressed up in a gimp suit…

    For much more about the coming São Paulo election visit
    Guy Burton and Andrew Steven’s blog at


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