• Categories
  • Archives

Brazil to Teach a Man to Eat Fish

Fish consumption in Brazil is still modest. The average Brazilian eats only seven kilograms of fish per year, although the World Health Organization recommends 14 kilos as an ideal minimum level of consumption.

To alter this situation, the Special Secretariat of Aquiculture and Fishing is organizing a national campaign to encourage fish consumption.


“We shall hold the Second National Fish Week. The idea is to reduce the price and increase the supply, to make the product more accessible to the population,” informs Minister José Fritsch, who is in charge of the Secretariat.

Today, the Secretariat will sign a agreement with the Brazilian Supermarkets Association to ensure the campaign.

Fishmongers are also being trained to give consumers better guidance on how to prepare fish.


“Fish dealers are being instructed on how to talk to consumers, orient them on what type of product to buy and how to recognize when the product is suitable for consumption, and give them tips on how to prepare the fish they are taking home,” Fritsch affirms.

To increase production, the Secretariat is making an effort to organize the supply chain, reduce the number of middlemen, and train fishermen.


The government wants the National Supply Company to get involved by purchasing fish from traditional fishermen to replenish the government’s regulatory stocks.

The Secretariat is also meeting with representatives of fishing cooperatives and associations to assure conditions of fish conservation by installing cold storage facilities.


“At present, traditional fishermen are the victims of middlemen, because they lack conditions for conserving their product. The idea is to make it possible for fishermen to provide adequate storage for their product. In the industrial area, we shall stimulate the installation of packing plants and the production of processed and frozen products,” the Minister affirms.

The National Council of Aquiculture and Fishing will be inaugurated  this week. This should allow society and the State to discuss the problems of the sector and propose solutions.


“President Luiz Inácio Lula da Silva established a structure to consider ways to improve the national fishing industry by organizing and developing the sector. We shall generate employment and income, as well as guaranteeing a place on the international market for Brazilian products,” Fritsch explains.

During the First National Fish Week, last year, the price of fish fell an average of 30%, and consumption grew as much as 35% in some regions.

Agência Brasil
Reporter: Rosamélia de Abreu
Translator: David Silberstein

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Brazilian Industry Tired of Growing Slower than Rest of the World

Brazilian manufacturers expressed Tuesday their "frustration" given the absence of an official reforms agenda ...

Brazil Wants Its Biodiesel Program to Be One of Social Inclusion

Contracts between Brazilian state-owned oil company Petrobras and four biodiesel refineries are expected to ...

One Word for Brazil: Globalization

My subject is trade policy in Latin America, and the potential gains from greater ...

Brazilian Literary Masterpiece, The Brothers, Becomes Play

Dois Irmãos (The Brothers), a book by Brazilian author Milton Hatoum, is going to ...

14,000 Landless in Brazil Take Over Farms, Toll Booths and Banks

Brazil’s Landless Rural Worker Movement (Movimento dos Trabalhadores Rurais Sem Terra) (MST) kicked off ...

Brazilian Co-ops Band Together to Get Cheaper Fertilizer

The high cost of fertilizers is the Achilles heel of Brazilian agriculture at the ...

Brazil Promises Free College to 125,000 New Students

To democratize university level education, mainly outside the country’s large urban centers, is one ...

White Lie: Poverty in Brazil Has No Color

A little more than a century after the abolition of black slavery in the ...

Two Peruvian Pilots Killed in War Games Between Brazil and Neighbors

The Brazilian Air Force informed that Sunday Morning (August 20th), an aircraft A-37 from ...

If Brazil’s Petrobras Is in the News It Ought to Have Struck Oil Again

Petrobras, Brazil's government-controlled oil and gas multinational announced on Thursday, July 7, a new ...