Brazil Gets First Exclusive Publication for iPad. It’s a Free 24/7 Experience

    Brasil247

    Brasil247 Brazil is getting a glimpse of its first media interface developed specially for the iPad: Brasil247 (24 hours a day, 7 days a week). It is a new free medium providing content that is open, shareable and editable in a creative, collaborative and light-hearted approach.

    As its developers put it, the new newspaper “offers information and entertainment with interaction, plurality, agility and democracy (the iPad ‘s initials): Interactivity – Its content is 100% open, to be shared, Plurality – A collaborative work model, open to readers (journalists or otherwise) to write, Agility – At least two daily editions, and Democracy – Columnists from every walk of life.”

    With investments of more than US$ 2 million in one year, Brazil247 was designed to meet the new readership demand of the Brazilian market, which already has 200 thousand tablet users, with the potential to grow to more than 1 million this year.

    The project is from Editora247, headed by experienced journalists and directed by Leonardo Attuch and Joaquim Castanheira, esteemed professionals in Brazilian journalism.

    The idea for the newspaper arose from the journalist’s own experiences in reading international publications and using tablets. “The American newspaper Daily gave us the confidence that we were on the right track,” says Leonardo Attuch, emphasizing that these devices finally brought portability to the reader and should accelerate the migration from paper to digital media. 

    “Brasil247 is not an adaptation of a printed edition. It was created to specifically take advantage of the technological resources available on the iPad platform, like videos, photo galleries and animation,” says Joaquim Castanheira.

    The publication antedates technological, cultural, societal and environmental trends by being an open, free, collaborative, freely accessible newspaper that is controlled by journalists and has no printed editions.

    In addition to the traditional sections, the newspaper has editorials in Personal Finances, Agribusiness, Media & Technology, Games & Applications, Ecology and Photography. 

    On weekends, the readers are offered the Oasis magazine, focused on quality of life, style and traveling. The new publication will begin publicity campaigns from companies like Caoa/Hyundai, Tecnisa and SEB – Sistema Educacional Brasil.

    Brasil247 can be accessed through Apple’s iTunes Store (Brasil247 App and Revista Oasis) or through the Internet:www.brasil247.com.br

    Tags:

    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Brazil: Mercosur and Egypt Dreaming of Free Trade

    The Mercosur, the customs union between Brazil, Argentina, Paraguay and Uruguay, has already sent ...

    Police in Rio Grande do Sul, Brazil, arrest MST activist

    Brazil’s Landless Resist Police and Killer Militias

    A Brazilian Military Brigade, under orders from sub-commander Paul Mendes, on Tuesday, June 3, ...

    Boi da cara preta, black-faced ox

    With Such Creepy Lullabies It’s a Miracle Any Brazilian Kid Can Go to Sleep

    Most Brazilian lullabies and children songs are scary like hell. Some of them are ...

    Arab diplomats visit Itamaraty

    Brazil Sends Food and Foreign Minister to Help Solve Gaza War

    Ambassadors and other heads of the 15 Arab diplomatic representations based in BrasÀ­lia, Brazil's ...

    Brazil Earmarks US$ 164 Million for Pan American Games Security in Rio

    Over the next two years the Brazilian federal government plans to spend US$ 164.63 ...

    Indonesia Mission in Brazil to Learn How to Deal with AIDS and Drugs

    A mission from Indonesia, consisting of doctors, congressmen, representatives of the country’s Narcotics Commission ...

    Confessed Brazilian Green Card Counterfeiter Sentenced to Jail and Deportation

    A Brazilian man residing in Marlborough, state of Massachusetts, was sentenced Monday, January 9, ...

    Brazil Proposes Cash for Weapons to Disarm Haiti

    Disarming the Haitian population through a campaign similar to the one conducted in Brazil. ...

    Sarney talks to president Lula

    IAPA Calls on Brazil Courts to Stop Press Censorship

    Brazil’s Supreme Court has been urged by the Inter American Press Association (IAPA) to ...

    Brazil Exports Reach US$ 84 Billion, 23% More than Last Year

    Brazil’s trade balance surplus last week was of US$ 858 million, result of exports ...