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Rio Gets Carnaval Boost: 730,000 Tourists Who Spent US$ 285 Million

Rio bloco Rio received approximately 730,000 Brazilian and Foreign tourists during carnival, having registered 94% occupation rates in its hotel infrastructure. The estimate is by the Riotur, the municipal organization responsible for promotion of the city.

The index represented growth of 10 percentage points over the Carnaval of 2009.

Such a number of visitors was responsible for greater funds left in the city. The income generated rose from 521 million Brazilian reais (US$ 281 million) in 2009 to 528 million reais (US$ 285 million) this year.

According to the municipal secretary of Tourism, Antonio Pedro Figueira de Mello, the greater international visibility of the city last year, after winning the dispute to host the 2016 Olympics and being elected the best gay destination and happiest city in the world, contributed to the good results.

“Rio has been in fashion since then and celebrities from all over the world have been visiting it, helping maintain Rio in the media,” he said.

As a strategy to further stimulate the sector growth, this year Riotur plans to expand its participation in tourism fairs in the country and abroad, as well as bringing journalists to learn more about the city.

“We have a group of 17 foreign journalists learning about the city during Carnaval, in partnership with the Embratur (Brazilian Tourism Institute) and the Apex (Brazilian Export and Investment Promotion Agency). Apart from that, we have already started incrementing our web participation, with a new site and also in social networks,” he added.

The Belgian Thierry Tor, who is spending Carnaval in Rio for the third year running, believes that the diversification of options for Carnaval celebration, with greater investment in popular blocks (where people follow a sound truck, dancing and singing), is also calling attention of those outside.

“The traditional attractions, like samba school parades, are beautiful. But it is the street Carnaval that enchants tourists the most, as they like popular and democratic manifestations,” he pointed out.

This year, Thierry followed the Cordão do Boitatá, in downtown Rio, as well as blocks in Santa Tereza, also in the central region, and in Ipanema, in the southern zone.

According to figures supplied by the city hall, around 500 blocks tow thousands of people around several neighborhoods of Rio de Janeiro during Carnaval.

ABr

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  • Larry

    First and LAST time in Rio
    I have visited 35 nations and never felt so unsafe before in my life as I was robbed two nights in a row on Rua Viscount de Piraja in Ipanema. The first man tried to cut my wallet out of my front pocket with a razor but I quickly saved my wallet and avoided having the back of my right hand cut. The second night, I left my wallet with credit cards in my hotel safe and divided cash among the 6 pockets of my cargo shorts. But in a push/shove match on Farme at Piraja, had the Velcro flap ripped open and that pocket emptied but it had the least money, $10, so the robbery could have been worse.

    I grew up in Chicago the first 25 years of my life and never was robbed there. Plus you can drink water from the tap there and with a diverse ethnic population, many languages were spoken. Rio was the worst place I ever visited for finding bi-lingual people in the world…even my elementary Spanish most often did not work. I hope the city gets it together for the Olympics. However, I won’t come back.

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