Brazilian Egg Becomes a Brand to Lure France, Japan and China

    Brazilian eggs

    Brazilian eggs The Brazilian Poultry Exporters Association (Abef), in order to stimulate egg exports from Brazil,  is planning a series of domestic and foreign actions, including promotion of the product in Japan, France and Dubai.

    The association’s strategic plan was presented this week to companies in the industry that are considering becoming affiliated with the Abef.

    One of the plans is to develop the technical area, including efforts for improving sanitation, quality, animal breeding and product certification. Meetings with the Brazilian Ministry of Agriculture and technical meetings are also part of the strategy.

    In the international sphere, the Abef is renewing its sectorial project with the Brazilian Export and Investment Promotion Agency (Apex) in order to obtain more funds and to be able to promote the Brazilian product at international events.

    The Abef is going to participate in the Gulfood fair, due February 21st to 24th in Dubai; in the FoodEx, in Japan; in Sial China and Sial Paris, as well as in actions in South Africa, during the World Cup period.

    Last year, Brazilian egg exports totaled 37,000 tons, as against 14,000 in 2005, attesting to the evolution of sales and to the potential of the Brazilian industry, according to the president of the Abef, Francisco Turra.

    The world’s main egg importing markets are China, Hong Kong, Singapore and the European Union. For those destinations, the Abef intends to carry out intelligence work in order to enter and develop the markets. The product from Brazil should be promoted abroad under the Brazilian Egg brand.

    Anba

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