• Categories
  • Archives

Brazil Adds Arabic and Cuts Salt to Sell Tuna to Iraq and Arab Market

Brazil's Gomes da Costa Gomes da Costa, a Brazilian company, leader in the fishery market in Latin America, sold 300,000 cans of tuna to Iraq, for the value of US$ 250,000. The deal was closed with an importer of foods from Baghdad, who operates in the main cities in Iraq.

The shipping started last week, through Itajaí­ port, in Santa Catarina, south of Brazil, and should include another three shipments to the port of Umm Qasr, headed to the Iraqi capital. The full shipping should have been made by late November.

The company also sells tuna and canned sardine to other Arab countries, like Morocco, Libya, Lebanon, the Comoros and Jordan. Gomes da Costa made some adaptations for the sale to be closed, like the production of labels in Arabic and the modification of the flavor of the product to suit the taste of the local population, lowering sodium levels to a maximum of 40%, lower than that sold on the Brazilian market, so that the fish may taste less salty.

"The Arab market is crucial for the growth of the Gomes da Costa business due to the high per capita consumption, high income and excellent acceptance of Brazilian products in general," explained the international sales director at Gomes da Costa, Dario Chemerinski, adding:

"We should consider the great and long-lasting presence of Brazilian beef and chicken. We promote much sampling, many supermarket promotions and distribute promotional material. We are also working on billboards for Libya in 2010."

Currently, sales to the Arab countries represent 15% of company exports, totaling approximately US$ 3 million a year. According to Chemerinski, the company should expand this percentage to 25% in 2010.

Anba

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Sanitation policies will receive support from PAHO

Measures to provide all Brazilian homes with access to public water and sewage systems ...

Brazil Ethanol Will Soup Up Formula Indy

Starting this coming 2009 season Formula Indy cars are going to run on Brazilian ...

Land Invasions Grow 47% in Brazil

Data from Brazil’s National Agrarian Auditor’s Office indicate a 47% increase in land invasions in ...

Brazil Slaps 6% Tax on Foreign Investors to Reduce Speculators’ Appetite

While the Brazilian currency real keeps on appreciating against the American dollar, Brazilian minister ...

Traveling with a Purpose

Travelers will soon be able to work the ground at a farming settlement in ...

While China Rises the US Falls in Brazil and Latin America

{mosimage}On May 23, 2005 the Al-Hayat newspaper from Beirut, Lebanon had an interesting article ...

Brazil Is Teaching World How to Deal with Economic Crisis, Says Lula

Brazilian President, Luiz Inácio Lula da Silva says that Brazil is overcoming the current ...

Brazil’s Debt to Lower to 55% of GDP

Brazil’s head of the Secretariat of the National Treasury, Joaquim Levy, says that at ...

Brazil Improves Image as Travel Destination

World Tourism Day will be commemorated for the first time in Brazil on September ...