Nearly 75% of all Internet users worldwide visited the Google Sites property, which accounted for 9.4% of all time spent online. Nearly one out of every ten minutes a person spends online around the world is spent on a Google site.
Google usage, however is more prevalent in certain global markets than others. Two particular markets stand apart from the rest in terms of their dependence on Google: Brazil and India.
In July, 29.8 percent of total time spent online in Brazil was spent on Google Sites, with India only slightly lower at 28.9 percent. The next highest global market was Ireland at 15.9 percent.
"It's interesting that the dynamics of Google usage would be so similar in Brazil and India given that the two markets are on opposite sides of the world and quite different culturally from one another," said Alex Banks, managing director of comScore Latin America.
"As it turns out, there are interesting similarities between Brazil and India as emerging Internet markets. Google's prevalence in these markets can perhaps best be explained by the fact that the time at which these markets really began to develop and flourish was around the same time that Google was becoming a major player in the search landscape.
"As a result, Google became the dominant Internet brand in these markets and its success appears to have bled from search into other areas of the web like social networking."
The Google brand has extended to success across most of the categories in which it plays in Brazil and India. In some categories, Google is the only player of consequence, commanding considerably high market shares.
For example, in Brazil, Google Sites accounts for 89.5 percent of all searches conducted, while Google Orkut has a dominant position in social networking (96.0 percent of time spent), as does Google Maps in the maps category (70.9 percent of time spent) and Google-owned YouTube in the multimedia category (91.6 percent).
In India, Google Sites accounted for 88.4 percent of all searches conducted, and had commanding share of time spent in social networking with Orkut (68.2 percent), maps with Google Maps (63.9 percent), multimedia with YouTube (82.8 percent).
It also commanded slightly less than half of all time spent in the blogs category with Blogger (47.6 percent) and email with Gmail (46.8 percent).
———-
Top Ten Global Internet Markets by Google Sites' Share of Time Spent
July 2009
Age 15+, Home & Work Locations
Source: comScore
—————-
   Total Minutes (MM)
   —————–
        Google
         Sites'
         Share of
    Total Internet          Google Sites  Total
         Minutes
         Spent
         Online
  ——————        ———— ———
Worldwide              1,541,617            145,473          9.4%
———Â Â Â Â Â Â Â Â Â Â Â Â Â Â ———Â Â Â Â Â Â Â Â Â Â Â Â ——-Â Â Â Â Â Â Â Â Â Â —
Brazil                    46,352             13,808         29.8%
——Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ——Â Â Â Â Â Â Â Â Â Â Â Â Â ——Â Â Â Â Â Â Â Â Â —-
India                     21,799              6,294         28.9%
—–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ——Â Â Â Â Â Â Â Â Â Â Â Â Â Â —–Â Â Â Â Â Â Â Â Â —-
Ireland                    1,717                273         15.9%
——-Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â —-
Singapore                  3,326                475         14.3%
———Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â —-
Portugal                   4,430                590         13.3%
——–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â —-
South Africa               2,764                358         12.9%
————Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â —-
Mexico                    23,035              2,950         12.8%
——Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ——Â Â Â Â Â Â Â Â Â Â Â Â Â Â —–Â Â Â Â Â Â Â Â Â —-
Italy                     21,776              2,699         12.4%
—–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ——Â Â Â Â Â Â Â Â Â Â Â Â Â Â —–Â Â Â Â Â Â Â Â Â —-
Austria                    3,435                417         12.1%
——-Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â —-
Denmark                    3,458                417         12.1%
——-Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â —-
———————
Google-Owned Sites Across Selected Site Categories in Brazil and India
July 2009
Total Brazil and India, Age 15+, Home & Work Locations
Source: comScore World Metrix and comScore qSearch
————————————————–
      Category
       Rank by    Google's Share
       Unique      of Time Spent
Site Category   Google Site              Visitors     in Category
————-Â Â Â ———–Â Â Â Â Â Â Â Â Â Â Â Â Â ———Â Â Â ————–
Brazil
——
Search*         Google Sites                      1            89.5%
——Â Â Â Â Â Â Â Â Â Â ————Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â Â Â —-
Social
Networking     Orkut                             1            96.0%
———–Â Â Â Â Â ————Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â Â Â —-
Maps            Google Maps                       1            70.9%
—-Â Â Â Â Â Â Â Â Â Â Â Â ———–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â Â Â —-
Photos          Picasa Network                    2             8.9%
——Â Â Â Â Â Â Â Â Â Â ————–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â Â Â Â —
Blogs           Blogger                           1            43.7%
—–Â Â Â Â Â Â Â Â Â Â Â ——-Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â Â Â —-
Multimedia      YouTube                           1            91.6%
———-Â Â Â Â Â Â ——-Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â Â Â —-
Email           Gmail                             2             9.7%
—–Â Â Â Â Â Â Â Â Â Â Â —–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â Â Â Â —
India
—–
Search*         Google Sites                      1            88.4%
——Â Â Â Â Â Â Â Â Â Â ————Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â Â Â —-
Social
Networking     Orkut                             1            68.2%
———–Â Â Â Â Â ————–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â Â Â —-
Maps            Google Maps                       1            63.9%
—-Â Â Â Â Â Â Â Â Â Â Â Â ———–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â Â Â —-
Photos          Picasa Network                    1            16.2%
——Â Â Â Â Â Â Â Â Â Â ————–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â Â Â —-
Blogs           Blogger                           1            47.6%
—–Â Â Â Â Â Â Â Â Â Â Â ——-Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â Â Â —-
Multimedia      YouTube                           1            82.8%
———-Â Â Â Â Â Â ——-Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â Â Â —-
Email           Gmail                             2            46.8%
—–Â Â Â Â Â Â Â Â Â Â Â —–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â Â Â —-
*Search category market share based on share of searches conducted, not share of time spent like the other categories.