Leaders from the Workers Party met with Ben Self from the Blue State Digital agency, the brain and architect behind the successful digital publicity strategy displayed by president Obama during his 2008 campaign. They helped Obama raise US$ 500 million through the Internet.
Self is being expected in Brazil in October for another meeting with João Santana, Lula's marketing man and probably the person who will be in charge of Rousseff's presidential campaign.
Peter Giangreco is another American political marketeer with a ticket to Brazil. Giangreco was in charge of Obama's direct marketing, the operation that inundated American homes with pro-Obama political propaganda.
According to daily newspaper O Estado de S. Paulo, Lula's party intends to launch a propaganda strategy through the Internet to promote the most certain presidential postulation of Dilma Rousseff, currently Lula's cabinet chief, and who the Brazilian president has virtually hand picked as his successor.
Rousseff currently is far behind in public opinion polls' vote intention to São Paulo governor José Serra, leader of the opposition Brazilian Social Democrat party, PSDB.
The Brazilian congress recently approved legislation which allows presidential hopefuls to air political publicity in the Internet.
Obama's "on line" strategy has been closely followed by Lula and his advisors who last week inaugurated the president's own blog with incredible success.
Brazilian analysts and politicians, even from the opposition, admit that Lula is a "born communicator," which has become a "phenomenon" and "case study" because of his plain, straight, easily understandable style. He showed to be able to reach all segments of the population, from the humblest to the most sophisticated.
Bzz/Mercopress