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Brazilian Businessmen Get Training in Marketing and Logistics

Brazilian managers of micro and small companies from all over Brazil will receive support from the Brazilian universities of greatest renown in Business Management. Before the end of 2009, the Euvaldo Lodi Institute (IEL), in partnership with the Brazilian Micro and Small Business Support Service (Sebrae), is offering courses to managers of micro and small businesses.

The initiative, currently in its 3rd edition, should provide training to 1,500 businessmen and should tackle multidisciplinary topics such as marketing, finance and logistics.

"The matters to be approached during the courses will depend on the demand in different states of the country," informs Priscila Massot, an analyst with the IEL.

Another agreement, signed with the Sebrae and the National Council for Scientific and Technological Development (CNPq), of the Ministry of Science and Technology, is going to train 4,000 managers from micro and small enterprises across the country, in courses turned mainly to innovation management. The courses are scheduled to begin in 2010.

IEL analyst Eliane Menezes explains that the lack of practice in innovation management leads to companies' losing opportunities.

"Issues to be discussed," said Menezes, "include the importance of leadership for managing innovation and knowledge, and strategies for innovation."

Next: Best of Brazilian Designers Going to French Fashion Fair
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