Dafna Edery, a designer from Brazil, had many ideas in her head and, four years ago, decided to put them in practice at the wallet and leather accessory factory belonging to her family.
Daring, she granted the company, which had been producing the same models for 30 years, a varied portfolio of bright colors and original linings with print, flowers and drawings.
Decided, she joined modernity and tradition and soon harvested the fruit. She opened a showroom on Oscar Freire, an elite shopping district in São Paulo, boosted company production and closed her first foreign sales.
"I have already exported to Argentina and Colombia. And the Argentineans are the kings of leather," celebrated the designer.
In July, Dafna participated in the Mostra/Acessórios (Exhibition/Accessories), in São Paulo, where she met buyers from Australia and should develop a special line of wallets for that country. "As the size of notes varies, it is necessary to create a line adapted to that," explained Dafna.
Currently, production is 600 to 700 units a day, but the brand has potential to double this total as demand grows. While new orders are awaited, Dafna is testing her creativity in the production line.
"Our production is artistic, but we always seek innovation, using a vast array of colors and different kinds of leather," she pointed out.
The models and sizes of the items are varied. There are wallets with and without straps, with zippers and with buttons. Apart from the already famous male wallets, the brand also produces briefcases, document wallets, coin wallets and corporate gifts.
Telephone: (+55 11) 3399.3977
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