Brazil’s Tropical Fruit Company Doce Mel Wants to Double Exports

    zzz

    zzz Not everyone in Brazilian business is thinking smaller. Take the example of the papayas and tropical fruit produced at farms owned by company Doce Mel (Sweet Honey), in the municipality of Mamanguape, in the state of Paraí­ba.

    They have been exporting to countries in the European Union since 2001. Now, the aim of the agricultural company is to increase exports from 10% to 20% of production. The company's strategies for 2009 include breaking into new markets in Europe and also among the Arab countries.

    "We have made no contacts yet, but we are very much interested in the large potential of the region," said businessman Roberto Cavalcanti Moraes Júnior. Brazil is already competing in the Arab market with mangoes, table grapes, oranges and tangerines. Fresh fruit is exempted from customs duties and as for the sanitary aspect, the only requirement is the phytosanitary certificate issued by the Ministry of Agriculture.

    In the United Arab Emirates, as well as Saudi Arabia, Oman and Qatar, significant growth is taking place in consumption of fruit and juices, due to factors such as hot climate, high purchasing power and growing immigration of Asians, who consume lots of tropical fruit.

    "Presently, our main target markets are Portugal, Spain, France, Italy, England and Germany, but we want to conquer many other clients abroad," said the businessman.

    With the aims of consolidating the brand's image as a fresh fruit supplier and promoting new business deals, Doce Mel is going to participate in Fruit Logistics, which is going to have its 2009 edition from February 7 to 9 in Berlin, Germany.

    The company is going to be in the Brazilian pavilion, organized by the Brazilian Fruit Institute (Ibraf) in partnership with the Brazilian Export and Investment Promotion Agency (Apex-Brazil).

    The German fair is turned to companies interested in importing, exporting or establishing partnerships in the sector of fresh and/or dried fruit, vegetables, spices and organic products. Also to be contemplated are the sectors of packing, storage, transport, technological solutions, marketing and know-how.

    Doce Mel is regarded as a successful in foreign trade and its story was recently told within the Internationalization Program of the Sebrae for Micro and Small Businesses from the State of Paraí­ba, during the 2nd Foreign Trade Meeting of the State of Paraí­ba, in the city of João Pessoa.

    According to Moraes Júnior, it is important for businessmen to know the difference between the concepts of exporting and internationalizing a company.

    "A company that exports its products might not be able to stay in the market due to factors such as low production capacity, quality or promotion. However, if it undergoes a process of internationalization, then it will acquire the conditions needed in order to enter the foreign market and stay in it," he said.

    Doce Mel generates 300 direct jobs and produces 400 tons of papaya a week.

    Service

    Doce Mel
    Telephone: (+55 83) 3292-2944
    Website:
    www.frutasdocemel.com.br

    Anba

    Tags:

    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Brazil Studies Harmful Radiation in Airplanes

    An unprecedented study conducted by the Brazilian Air Force’s Center for Aerospace Medicine (Cemal) ...

    70 Brazilian Chiefs Take Demands to Lula

    Over 500 Brazilian Indians from 114 ethnic groups will use National Indian Day, commemorated ...

    Despite Bad Weather Paraná Keeps Title as Brazil’s Top Grain Producer

    The state of Paraná, in the south of Brazil, should continue to lead national ...

    Brazil Cracks Genetic Sequence of Chicken and Pig Killing Bacteria

    Brazilian researchers have sequenced the genomes of two bacteria that cause significant damage to ...

    Brazilian tourism

    In Tourism Brazil Ranks 49 to Switzerland’s 1st Place

    Brazil, in 49th place, is the Mercosur (Argentina, Brazil, Uruguay, Paraguay) country best ranked ...

    Fair trade coffee from Brazil

    Brazil’s Fair Trade Coffee Sold at Sam’s Club Across US

    A new Fair Trade Certified coffee from Brazil will be sold to Sam's Club ...

    Avant-garde Enigma

    Despite the moralistic streak at Globo, the network is not abandoning its lewd characters. ...

    The Old Way

    The idea of a parliamentary inquiry of corruption in the government resulted from an ...

    Brazil Expecting 55 Million Tons of Soy, a Record Crop

    Brazilian farmers have already started to harvest what's being projected as a record-breaking soy ...