Brazilian Pet Food Maker Gets a Taste of Foreign Market

    Brazilian pet food Guaru

    Brazilian pet food Guaru It all started with an Internet search in Egypt for a Brazilian supplier of dog food. The Egyptian distributor ended up finding a site, that of Guaru Alimentos, which has a factory in Aparecida de Goiânia, a city located 200 kilometers away from Brazilian capital BrasÀ­lia.

    "He sent an e-mail asking for information. We called back and, after around 20 days of negotiations, closed the deal," explained Cristiana Fernandes Ternes, the financial manager at the company.

    The first step was to send samples of the products. Then the distributor, situated in Giza, in the metropolitan region of Cairo, sent to the producer the model for the label, with text in Arabic, which includes the composition of the food, the levels of guarantee, the expiration date and the number of the respective lot.

    "We also had to provide certification and laboratory analysis of all the lots exported," explained Cristiana. "Our products will be consumed in Egypt and Kuwait, where our client also sells," she added. The container, with 23 tons of dog food will be shipped to Egypt before the end of the year.

    Apart from starting the process for internationalization of the Qualitté brand, which is the company's cash cow, the contract with Egypt caused great change in the plans of the small company. "We found out that exporting is much simpler than we thought and that the Arabs seek products with quality and guarantee, which is exactly our differential," she added.

    The opening of the foreign market caused Guaru to anticipate projects for expansion of the factory, which are already in progress. According to the manager, in 2009 the factory is going to expand the productive capacity from the current 150 tons a month to 500 tons a month.

    The new machinery should cost over 1 million Brazilian reais (US$ 426,000) and will be financed. The number of company employees should also rise, from the current 35 to 60 employees.

    Guaru Alimentos was established in 2004 by a group of people who say they love pets. On the Brazilian market the company supplies mainly to the states of Goiás, Santa Catarina, Paraná, Rio de Janeiro, São Paulo and Sergipe.

    Service

    Guaru Alimentos
    Address: Rodovia BR-153 Qd. 79 Lt. 6/10 Galpão 2
    Vila Santa – Aparecida de Goiânia – GO
    Telephone: (+55 62) 3278-0779
    Site:
    www.guarualimentos.com.br
    E-mail: contato@guarualimentos.com.br

    Anba

    Tags:

    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Brazil, Land of Cachaça. It’s the Law.

    The Brazilian national drink, the cachaça, has graduated to its own category. A government ...

    Presidents Lula and Obama

    Brazil’s Lula Meets Obama with an Eye on His Own Legacy

    The visit of Brazil’s president to the White House on March 14, 2009, is ...

    Slave work in Brazil

    121 Years After Abolition Brazil Is Still a Slave-ocratic Country

    At a ceremony held at the Brazilian Academy of Letters (ABL), Marcos Vinicios Vilaça ...

    A Plan to End Brazil’s Fiscal Deficit

    A significant strand of economic thought both within and outside the Brazilian government, as ...

    MST

    Brazil MST’s Chief: ‘We Must Defeat Serra, Who Represents Bourgeoisie and Neoliberalism’

    For João Pedro Stédile, of the MST’s (Landless Movement) national leadership, Dilma Rousseff’s victory ...

    Pssst! Wanna Buy a Brazilian Franchise?

    Brazilian franchises will get federal government support to expand to international markets. A group ...

    RAPIDINHAS

    He’s been called O Rei da Bossa (The King of Bossa), O Mito (The ...

    Invitation to Brazilian Dance

    The old dance hall isn’t dead. Anyone who has watched the Mexican film Danzón ...

    Brazil's public television TV Brasil

    Brazil Vows to Let Viewers Shape the Country’s New Public TV

    Brazil's public television, TV Brasil, started broadcasting this Sunday, November 2. The government-sponsored television ...