• Categories
  • Archives

Gastronomic Weeks: Brazil Finds a Way to Serve Its Coffee Worldwide

Brazilian coffee, the cafezinho In order to increase coffee exports from Brazil, the Brazilian Export and Investment Promotion Agency (Apex-Brasil) and the Brazilian Coffee Industry Association (ABIC) are going to invest 24.084 million Brazilian reais (US$ 10.3 million) in activities to promote the Brazilian product aboard between 2008 and 2010.

The new project is turned to countries that have high potential for coffee purchase.

Among the activities to be organized are Brazilian Gastronomic Weeks in renowned restaurants in South America, Asia and Europe, where typically Brazilian foods should be served, together with the sampling of Brazilian coffee.

Currently, the United States is the main market for the Brazilian product, responsible for 70% of coffee exports. The idea behind the project is to promote coffee in countries like Panama, Chile, Turkey, Singapore, Japan, South Korea, Argentina, Chile, Portugal, Spain, France, Poland and Germany, among others.

The first country to receive a group or Brazilian chefs should be Chile, where the World Congress of the World Association of Chefs Societies should take place.

Coffee should also be promoted by a team of coffee experts, the Brazilian Coffee Team, which should serve several kinds of drinks using the product, all to win the taste buds of new consumers.

According to the president of the Apex, Alessandro Teixeira, in a press statement released by the organization on November 24, this is the moment to seed in the global market the image of Brazil as a producer and processor of excellent quality coffee.

According to figures supplied by the ABIC, Brazil is the main global producer of coffee, and in 2007 the country produced 33.4 million bags. Shipments totaled 28.1 million bags last year, placing the country in the position of main global exporter.

Apart from that, Brazil is the second main coffee consumer market, with 17 million bags consumed. It only loses to the United States. According to estimates by the National Food Supply Company (Conab), the country should pick 45.5 million bags of coffee in the 2008 crop.

This is not the first time that the Apex-Brasil and ABIC join forces to promote foreign sales of coffee.

In 2002, exports totaled US$ 4 million, with activities of both organizations, sales reached US$ 26 million in 2007, a total that has already been exceeded in the first 10 months of 2008, when roasted and ground coffee exports reached US$ 34 million.

Anba

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Brazilian Minister Criticizes High Interest Rates

Brazil’s Minister of Labor, Luiz Marinho, says he did not like the decision by ...

Brazil’s Petrobras Teaches Social Responsibility in London

The Brazilian Petroleum Institute, Pro-Natura International hosted the first Brazilian workshop on Corporate Social ...

Democracy in Brazil Is a Horse of a Totally Different Collor

Among the difficulties that American observers are faced with when trying to assess Brazil ...

Meet Brazil’s Amanda Ruzza, The Next Great Jazz Bassist in Town

On her debut release as a solo artist, São Paulo-born electric bassist Amanda Ruzza ...

The Shame Katrina Blew Open and Brazil’s Eternal Katrina

The September 11 edition of Brazil’s daily O Globo carried a surprising piece of ...

Brazilian Party Accuses Police of Being Too Harsh in Fighting Corruption Case

Known as Operation Voucher, the August 9 Brazil’s Federal Police dragnet resulted in the ...

We’ve never won so many medals

Atlanta has revealed to the world and to Brazilians themselves an unknown Brazil which ...

Brazilian Senate Starts Enquiry on Foreign Ownership of Amazon

The Brazilian Agriculture and Agrarian Reform Senate Commission seems more dedicated than ever to ...

Daguerreotype and the Birth of Photography in Brazil

Louis-Jacques Mandé Daguerre (1787-1851) was a French artist from whose name was coined the ...

Souza’s Sonic Quilt

Brazil has had to pursue their space dreams alone and against the opposition from ...