Sun Tzu, Carnegie, Steven Carter, Three Oldies that Spell Gold in Brazil Bookstores

    zzz

    zzz Two are gone and one hasn't written a book in almost ten years, yet all three authors dominate shelf space in Brazil's bookstores, topping the Country's biggest bestseller lists month after month.

    Getting into a bookstore in Brazil is a bit like traveling back in time. Yes, you'll find J.K. Rowling and Paul Coelho, but the shelves are dominated by three iconic authors from the past.

    There are at least half a dozen different versions of Sun Tzu's "The Art of War", piles of Dale Carnegie's positive-thinking classics, and at least two giant stacks of the Steven Carter/Julia Sokol self-help classics, "What Smart Women Know" and "Men Like Women Who Like Themselves."

    Clearly the message being sent from this very progressive South American country is clear: New is not always better. These non-fiction classics have been topping the bestseller lists in Brazil for years, handily competing with every new book title that comes along.

    Brazil has continued to surprise the world in recent years with its intelligent investments, particularly its investments in alternative fuels. And Brazil's women, the primary driver of book sales, have more discretionary income as they accumulate more wealth and independence in a rapidly transforming society. Clearly, Brazilian women are investing that money in books.

    The Los Angeles Times recently published an article about Steven Carter's stunning success in Brazil. Carter's self-help classic, "What Smart Women Know" has been on every major bestseller list, including Epoca Magazine, Folha de S. Paulo, and Brazil's most prestigious list, Veja Magazine. Carter recently celebrated his 103rd week on the Veja list, a truly extraordinary accomplishment.

    The 15-year old sequel to "What Smart Women Know", "Men Like Women Who Like Themselves", has been following right behind its sibling since it was released in Brazil in April of 2008.

    Steven Carter's Brazilian publisher, Marcos Pereira, co-owner of the self-help/spirituality publishing company GMT Sextante (also publisher of one Sun Tzu translation), has not been completely surprised by Carter's feat. He knows how strongly Brazilian women are responding to well-written books with a psychological slant.

    "The role of women in the Brazilian culture or economy has evolved," explained Pereira. "If you think of the U.S. 20 years ago, I think this is happening now in Brazil. Women are rethinking their roles, enjoying their independence, embracing their success." Translation: Brazilian women are taking the reins and using time-tested books to help them plan their futures.

    Author Steven Carter specializes in non-fiction, self-help and humor. Carter is a distinguished graduate of Cornell University, member of the Quill and Dagger society, past president of the Ho Nun De Kah honorary and winner of the 1977 William K. Kennedy Dean's Prize.

    Carter also holds a Master's Degree in Education and a Master's Degree in Psychology. He is the author of 20 books, including the New York Times bestseller "Men Who Can't Love" and seven other National Bestsellers.

    Tags:

    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    A Brazilian Lady Dazzles Soccer Fans in Germany

    This South American footballing lady has become a firm favorite with fans at Turbine ...

    In Brazil, Quotas and Scholarship Bring 5% More Blacks to College

    The number of Afro-descendant students entering Brazilian universities in 2004 grew 5% in comparison ...

    Argentina's peso

    Integration: Brazil and Argentina Create US$ 1.8 Bi Credit Line

    Brazil and Argentina have just signed an agreement to swap domestic currencies for the ...

    Paraná Business Collection

    For a Week Curitiba Becomes Capital of Brazilian Fashion

    For five days, from July 28 to August 1st, the city of Curitiba, the ...

    Brazilian Woman Bagged in Hospital and Sent Alive to Mortuary

    Maria José Neves, 72, who was being treated at Hospital da Posse in Nova ...

    The Brazil Cost Comes Mainly from Excessive Use of Highways

    More than thinking about development of railways in Brazil, the government and private initiative ...

    Fleeing Brazil Market to Higher Ground

    Brazilian and Latin American issues fell, pressured by ongoing worries about rising U.S. interest ...

    Shut Up and Dance

    Basic education in Brazil is in chaos. A little more than 30% of students ...

    With 9% Growth Argentina’s Risk Falls and Brazil Is Left Behind

    Argentina's rate risk dropped Friday below that of neighboring Brazil, a day after the ...

    True Believers

    Brazil has endured a history of political instability and poverty. The belief in divine ...