A Brazilian Fancy Black Toilet Paper Infuriates Black Community

    Advertisement for black toilet paper.

    A Brazilian manufacturer has been blasted for appropriating the black empowerment slogan – “Black is beautiful” – to promote a brand of luxury toilet paper while using a white actress to promote the product.

    The Personal VIP Black toilet paper, the first black personal wipes marketed in the country according to producer Santher, was launched this week, with images of redhead Marina Ruy Barbosa, naked but wrapped in thick black paper roll, accompanied by the three word tag line.

    “Black is beautiful” was a movement and a motto that surfaced in the United States in the 1960s to encourage black Americans to take more pride in the distinctive features of their appearances, and is still firmly associated with African Americans.

    “To use this slogan to talk about toilet paper is literally saying to our face that they are shitting on us, our fight against racism and our fight to improve our self-esteem,” said black activist Daniela Gomes, as cited by the Root website.

    “If you type ‘Black is Beautiful’ ANYWHERE IN THE WORLD, you’ll find references to Angela Davis, Malcolm X, The Black Panthers, Fela Kuti, James Baldwin, Nina Simone,” writer Anderson Franca posted on his Facebook page.

    “But in Brazil if you type in #blackisbeautiful you are going to find ass paper. If this is not an explicit demonstration of racism and ethnic, criminal humiliation, I must have missed a class.”

    The ad agency representing Santher, which produces 155 thousand tons of disposable paper a year, initially wiped away any concerns.

    “Black is beautiful. The color has always been considered an icon of style and refinement,” said marketing manager Lucia Rezende, emphasizing that the company had absolutely no intention to stir any controversy.

    However, as the scandal gathered pace and the story was picked up by international media, the slogan was removed from promotional materials, with the company apologizing for the “eventual misleading association with the phrase adopted by the black movement, which we respect and admire.”

    The image of roll-wrapped Barbosa is, however, still prominently displayed on social media ads and videos.



    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *


    You May Also Like

    President Wants to Welcome Again Foreigners to Own Land and Airlines in Brazil

    Brazilian President Michel Temer will propose legislation to lift restrictions on foreign ownership of ...

    Guarani mother - Carla Antonini

    Brazil Indians Dying from Extreme Poverty and for Lack of Food, Water

    Brazil’s National Food Security and Nutrition (CONSEA) submitted recommendations to several federal and state ...

    Passengers in São Paulo city's subway - Rovena Rosa/ABr

    Cutting Workers’ Rights? Just a Rumor to Create Division, Says Brazil’s President

    Brazilian President Michel Temer announced that he will combat rumors flying around the streets ...

    Real and dollar

    Floating Exchange Rate Is Here to Stay, Says Brazilian President

    Nelson Barbosa, the executive secretary of Brazil’s Ministry of Finances, speaking at a seminar ...

    São Paulo under a full moon - Paulo Pinto/Fotos Públicas

    While Some Call Brazil’s 20-Year Freeze, Shock Therapy, Foreign Markets Are Cheering

    Brazilian President Michel Temer is a step closer to cementing his long-term austerity plan ...

    Brazilian workers

    Brazil Not Only Out of Crisis, It’s Now Growing like China, Says Lula

    The president of Brazil, Luiz Inácio Lula da Silva said that Latin America's largest ...

    By Law Kids Cannot Hold a Job in Brazil. Three Million of Them Work Anyway

    Brazil’s Prosecution Service for Labor (MPT) is launching a national campaign against child labor. ...