Brazil’s Barbecue Alchemist Is Bringing His Art to the US

    Barbecuer Ricardo Penna

    Barbecuer Ricardo Penna Neither doctor, nor astronaut, nor fireman. The childhood dream of Ricardo Penna was always being a barbecuer. He grew up, went to food engineering college and is now a gastronomic consultant specialized in meats and barbecues. After 10 years working in Brazil and with two books published on the matter, Penninha, as he is known, is now winning the world.

    "Brazilian beef pleases the palate of foreigners and there is demand for taking the business to other countries," explains the businessman who recently coordinated the implementation of a barbecue restaurant in Italy, where he met businessmen from Saudi Arabia, and has just closed deals with Canada and the United States.

    "The Saudis were greatly interested in my work. I gave them my contact information. Now all I have to do is await a possible partnership," he stated.

    The contacts with the restaurants in Canada and the United States, in turn, were closed during the NRA Show, in Chicago, in May this year. The consultant participated in a mission organized by the Minas Gerais branch of the Brazilian Micro and Small Business Support Service (Sebrae) and the Brazilian Association of Bars and Restaurants (Abrasel).

    "In Miami I am going to organize the Brazilian appetizer menu for a restaurant. Apart from that, I am also going to select Brazilian cultural attractions for the house," he explains. "In Miami I am also going to accompany the assembly of a barbecue grill, which is going to work in a continuous service system," he adds.

    His years of experience made it possible for Penninha to discover new techniques for meat seasoning and better use of the nutrients in foods. "Throughout the food engineering course I did tests and discovered the possibilities of mixing textures, flavors and aromas. I learnt how to extract everything that food can give that is best," he explained. "I also prepare menus with salads and appetizers, but meat is always the main product in my work," stated the businessman, who defines himself as an "alchemist of meats".

    The word alchemy comes from Arabic, Al-Khemy, which means "chemistry". In the Arab culture, alchemy was a mixture of science, art and magic that flourished gradually until it reached the initial form of chemistry. Alchemy refers to the transformation of the substance of objects in the presence of a spiritual agent, often called the "philosopher's stone".

    Apart from trying and creating new forms of preparing foods, Penninha decided to register in his books some precious clues, like when he explains why vinegar and lemon should not be used to season beef. "Beef is very rich in myoglobin (a protein responsible for the oxygenation of muscles), which will cause a reaction making the meat tougher," he explains.

    Last year, the consultant launched the book "Transforming second class meats into noble ones", which brings over 3,500 possibilities of recipes described in details, from sanitary care to decoration of the dish.

    But the sales success of the businessman, who also gives courses and talks about the matter, is the book "The Alchemy of the Barbecue", launched in 2004 and already at its eighth edition.

    The proposal of the book is to answer a basic question: how an activity that is supposedly simple, like roasting meat over a charcoal fire, can produce so many varieties.

    "The book describes each area of this art, from the instruments to the choice of meats, up to how to remove and serve it," explains Penninha.

    Contact

    Site: www.penninha.com.br
    E-mail: contatopenninha@bol.com.br

    Anba – www.anba.com.br

    Tags:

    • Show Comments (3)

    • doggydaddy

      However !
      Bullshit bafels brains! And it is profitable also..I rest my case $$$$$$

    • doggydaddy

      PS
      Throughout the food engineering course I did tests and discovered the possibilities of mixing textures, flavors and aromas. I learnt how to extract everything that food can give that is best,
      You have to be kidding!! All Chefs du Cuisine during the 1st six months of their 4 year course learn this.

    • doggydaddy

      Say What?
      I have been consulting and opening Brazilian style churrascairas for years…. around the world. Bangkok, Moscow, Singapore, LA, Sidney… and I can tell you that as an international food and beverage specialist it does not take a degree from Brazil in Food Processing to create and execute a very simple method of marinations, rotations, herbed rubs etc to open a BBQ operation. THis is just more” Bull Shit” from a country that claims to have invented the Toothpick!!

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Ads

    You May Also Like

    Bus and Gas Up Brazilian Inflation 0.59% in January

    Brazil’s Broad Consumer Price Index (IPCA) rose to 0.59% in January, after having reached ...

    Brazil Tumbles While Waiting Interest Rate News

    Latin American markets turned decidedly lower today, after a positive session yesterday. Negative regional ...

    Washington Says Yes to Brazil’s Plan to Keep Its Military in Haiti

    The United States has endorsed a one-year extension of the mandate for the U.N. ...

    In Brazil, 30% of Inmates Are 24 or Younger. Still There’s No Program to Educate Them

    The report,”Moving Agreements on from Paper,” drafted by more than 40 NGO’s (non-governmental organizations) ...

    Illiteracy Falls in Brazil, But It’s Still the Lot of 10.5%

    Despite the progress that has occurred in education in recent years, illiteracy persisted among ...

    Florida Professor Accused of Using Brazilians as Guinea Pigs

    There are reports that the inhabitants of a riverside village, São Raimundo do Pirativa, ...

    Corn plantation in Brazil

    Brazilian Committee’s Approval of GM Corn Draws Criticism

    Brazil's biosafety committee has approved two sets of guidelines governing the use of genetically ...

    President Tabaré Vásquez

    Uruguay Opposes Brazil’s Plan to Create High Court of Justice for Mercosur

    Brazil's proposal to create a Mercosur High Court of Justice and grant more powers ...

    Henrique Sardinha Pinto

    New Brazil’s Envoy to Algeria Mission: Reduce Brazilian Trade Balance Deficit

    Henrique Sardinha Pinto, the head of the Commercial Promotion Department of the Brazilian foreign ...