A Touch of Stone in Brazil’s Spring-Summer Shoe Collection

Brazil shoe with stone Stones, natural and synthetic, will find a way to the feet of Brazilian women next spring-summer, according to shoe designer Fábio Marcelo EspÀ­ndula. He explains that this concern with adorning the feet has its origins in the time of the pharaohs, in which the sandals of Egyptians were made out of hay, papyrus or palm fiber.

According to Espí­ndula, even pharaoh Tutankhamun wore sandals and shoes made out of simple leather, despite having them adorned with gold and precious gems.

"Shoes made out of raw leather, tied to the feet with straps made out of the same material, were also common in Mesopotamia (the region that currently corresponds to Iraq). Boots were symbols of high social class, and some had ornaments in metal and stone, despite being simpler than the Egyptian ones," said the designer.

The historic element served as inspiration for many shoe stylists to create their collections. The tendency for the summer should be for the use of many colorful stones that may be natural, acrylic or made out of resin.

"It is worth recalling that, in the past, stone was only used in glamorous trousers for evening dress. However, they have become almost indispensable and are used on everyday shoes now, like sandals, platforms, dancing shoes and others. In these and other models, stones may be used to cover straps, vamps (the upper part of the shoe, where many stones may be stitched together), platforms or heels," explained Fábio.

Saudi Arabia

Shoe manufacturing company Sapatoterapia has already shipped approximately 45,000 pairs of shoes to Saudi Arabia and hopes to increase its sales to the Arab country by at least 30%, says the company's export manager, Daniel Figueiredo.

For four years now, the company has exhibited its products at international fairs held in countries such as Germany, Italy, the United Kingdom and the United Arab Emirates, among them the Expo Riva Middle East, which had its second edition in February this year, in Sharjah, near Dubai.

The company's leather shoes are assembled manually, and also feature cushioned inner soles made from lamb leather. Thus, according to Daniel, the company does not need to make adaptations of any sort to the shoes it exports to the Arab countries, because, according to the executive, its models, which favor comfort, are very well accepted in that market.

"Saudi Arabia is a very important market for Sapatoterapia, not only because sales are growing each year, but because we consider it a trustworthy country, judging from our history of doing business with them over the years. Thus, it is surely worthwhile for us to continue investing in the country, where our shoes enjoy very wide acceptance," says Leonildo Lopes Ferreira, the owner of Sapatoterapia.

The company was founded in 1994. With its only factory unit based in the city of Franca, in the interior of the state of São Paulo, Sapatoterapia employs approximately 150 people.

<img src="/images/stories/2009/oct09/brazil_shoe.jpg" border="2" alt="Brazil shoe with stone" hspace="3" vspace="3" width="90" height="90" align="left" />
Egyptian fashion in Brazilian shoes
Egypt, shoes, leather
Aurea Santos

A Touch of Stone in Brazil's Spring-Summer Shoe Collection

Stones, natural and synthetic, will find a way to the feet of Brazilian women next spring-summer, according to shoe designer Fábio Marcelo Espí­ndula. He explains that this concern with adorning the feet has its origins in the time of the pharaohs, in which the sandals of Egyptians were made out of hay, papyrus or palm fiber.

According to Espí­ndula, even pharaoh Tutankhamun wore sandals and shoes made out of simple leather, despite having them adorned with gold and precious gems.

"Shoes made out of raw leather, tied to the feet with straps made out of the same material, were also common in Mesopotamia (the region that currently corresponds to Iraq). Boots were symbols of high social class, and some had ornaments in metal and stone, despite being simpler than the Egyptian ones," said the designer.

The historic element served as inspiration for many shoe stylists to create their collections. The tendency for the summer should be for the use of many colorful stones that may be natural, acrylic or made out of resin.

"It is worth recalling that, in the past, stone was only used in glamorous trousers for evening dress. However, they have become almost indispensable and are used on everyday shoes now, like sandals, platforms, dancing shoes and others. In these and other models, stones may be used to cover straps, vamps (the upper part of the shoe, where many stones may be stitched together), platforms or heels," explained Fábio.

Saudi Arabia

Shoe manufacturing company Sapatoterapia has already shipped approximately 45,000 pairs of shoes to Saudi Arabia and hopes to increase its sales to the Arab country by at least 30%, says the company's export manager, Daniel Figueiredo.

For four years now, the company has exhibited its products at international fairs held in countries such as Germany, Italy, the United Kingdom and the United Arab Emirates, among them the Expo Riva Middle East, which had its second edition in February this year, in Sharjah, near Dubai.

The company's leather shoes are assembled manually, and also feature cushioned inner soles made from lamb leather. Thus, according to Daniel, the company does not need to make adaptations of any sort to the shoes it exports to the Arab countries, because, according to the executive, its models, which favor comfort, are very well accepted in that market.

"Saudi Arabia is a very important market for Sapatoterapia, not only because sales are growing each year, but because we consider it a trustworthy country, judging from our history of doing business with them over the years. Thus, it is surely worthwhile for us to continue investing in the country, where our shoes enjoy very wide acceptance," says Leonildo Lopes Ferreira, the owner of Sapatoterapia.

The company was founded in 1994. With its only factory unit based in the city of Franca, in the interior of the state of São Paulo, Sapatoterapia employs approximately 150 people.

Anba

Tags:

You May Also Like

Ronaldinho from Brazil

Brazil Might Be Big, But It Is Only Great in a Soccer Field

It’s just past five o’clock on a cold, dark afternoon in central London. Inside ...

Today Is Brazil Day in New York

The Brazilian Minister of Development, Industry, and Foreign Trade, Luiz Fernando Furlan, opens Brazil ...

Brazil Calls Artisans to Create Souvenirs for the Pan-American Games

The project Panorama Carioca – Rio de Janeiro Central for Creation of Objects, developed ...

Brazil Breezes Through Ghana While Ronaldo Makes Soccer History

Brazil ended Ghana’s scrappy World Cup debut today, June 27, with three streaking goals, the ...

US Commerce Secretary Decries Hostile Business Environment in Brazil

According to U.S. Commerce Secretary, Carlos Gutierrez, a general agreement on global trade liberalization ...

Mass Protests Awaken Brazil’s Political Consciousness

In what has been deemed Brazil’s largest political mobilization in over two decades, protesters ...

Brazil in New York Wooing Foreign Investors

The São Paulo Stock Exchange (Bovespa), Brazil’s most important stock market, sent a task ...

Brazilian Industry Hired Less in 2005

Brazilian industry hired fewer workers in 2005 than in 2004, according to the Study ...

Brazilian Stocks End Year in Celebratory Mood

Latin American stocks edged up in quiet trading, with the session being the last ...

Tourist: Not a Bad Word in Brazil Anymore

Brazil intends to make an effort to change world tourism statistics which show that ...