Brazilian Colorful Fashion Is a Hit Overseas

    Anunciação prints

    Anunciação prints Brazilian colorful prints of dresses by brand Anunciação, in the midwestern state of Goiás, are winning women all over the world. After exporting to the US and Greece, the brand signed with clients, last year, in the Emirates and Kuwait and now with customers in Saudi Arabia and Qatar.

    "We are solidifying our partnerships. Entering the foreign market is very hard," said the consultant at Anunciação, Ana Christina da Rocha Lima.

    The work with the foreign market began in 2002, when the small company from Goiânia decided to bet on participation in international fairs in Germany, Spain and Japan. But it was in the Paris showrooms, in partnership with the Brazilian Association of Stylists (Abest), that the brand clothes gained prominence. "Our new strategic headquarters are in Paris," said Ana Christina, who participates in the showroom twice a year in partnership with other companies.

    According to her, the contacts with agents and distributors in the Arab market were made in Paris, and the orders in the region for the summer collection arrived early this year. In March, at the presentation of the winter collection, the Brazilian brand called attention of new clients and the orders made should be shipped up to July. The longer and more colorful dresses were those most ordered by the agents on the Arab market.

    "We are growing little by little. Despite the crisis, I found that this last showroom was very good. We closed (orders) with multibrand stores," said the consultant. According to her, the Brazilian brands that participated in the showroom presented great quality and different design. "Brazil (abroad) sells much design, and not due to the price. It is hard to produce here at low cost," he added.

    According to Ana Christina, the Anunciação stylist, Maria Elvira Crosara, always tries to work with prints, which makes the products different. In her last collection, the stylist worked in partnership with Colombian illustrator Catalina Estrada, who brought all the colors and magic of Latin American folklore to the pieces of the Brazilian brand. The most used fabric is cotton, which often gets a touch of silk. "It is very artistic work," said the consultant.

    The garments, skirts and blouses by Anunciação have already been exported to Greece, Bulgaria, Cyprus and the United States. Apart from these great orders, the brand has already also shipped single products to women who placed orders on the company site. "We have already shipped to the United States, Australia and Mexico," said Ana Christina.

    In May, the Brazilian stylist was shown in the "Atlas of Fashion Designers", edited by Laura Eceiza and produced by North American publishing house Rockport. The publication presents a profile of important stylists worldwide and shows their work over the last five years.

    The 60 designers chosen, from 30 countries, presented their profiles, biographic information, interviews, sketches and pictures of the products in the pages of the book.

    Service

    www.anunciacao.com

    Anba

    Tags:

    • Show Comments (0)

    Your email address will not be published. Required fields are marked *

    comment *

    • name *

    • email *

    • website *

    Ads

    You May Also Like

    Brazil Takes Agricultural Technology to Africa

    Brazil’s Minister of Agrarian Development, Miguel Rossetto, is participating, this weekend, in the First ...

    Brazil Urges EU to Open Its Market to Agricultural Goods

    Brazilian President Luiz Inácio Lula da Silva has sent a letter to the leaders ...

    Uruguay's José Mujica

    Uruguay Leader Sees Dirty Tricks from Brazil and Argentina in Mercosur

    For Uruguay's ruling coalition presidential candidate José Mujica, Mercosur is "lame and in misery," ...

    Brazilian singer and pianist Eliane Elias

    Brazil’s Eliane Elias Revisits Old Friend Jazz Great Bill Evans with Tribute

    Pianist Bill Evans, one of the most influential jazz musicians of the 20th century ...

    March 1995

    CONTENTS: Cover story: 1001 reasons to be happy (p. 8) New president is no ...

    Petrobras platform

    New Tests Support Estimates of Up to 8 Billion Barrels of New Light Oil in Brazil

    Petrobras, the Brazilian government controlled oil and gas multinational, said its seventh well in ...

    Brazil's resort Lagoa do Coelho

    UK Firm Builds Resort for Foreigners in Brazil’s Northeast

    Brazil has long been famous for its breathtaking scenery, tropical climate, its cultural heritage ...

    Brazil Wants to Be Japan’s Supplier of Added-Value Goods

    “We want to be once again the preferred destination of Japanese investments,” said President ...

    Candidate Dilma Roussseff with baby

    Bishop Accuses Lula and Rousseff of Promoting Culture of Death in Brazil

    Brazil’s Catholic Church has actively joined the Brazilian presidential campaign to advance their anti-abortions ...

    United Brazil and South America Depend Less on US and EU, says Lula

    On his biweekly radio program, Brazilian President Luiz Inácio Lula da Silva said today ...